This thesis explores the impact of procurement strategy on the pricing policy of sales prices. In today's business environment, effective management of procurement processes can significantly contribute to cost optimization, thus enhancing a company's market competitiveness. The aim of this paper is to analyze how different procurement strategies, such as long-term contracts, supplier selection, inventory management, and negotiation tactics, affect cost structure and how these costs are reflected in sales prices. Through the analysis of relevant literature and practical examples, the paper provides insight into the interrelationship between procurement activities and product prices, offering guidelines for effective procurement management aimed at achieving optimal sales prices. Special attention is given to the role of procurement strategy in times of global challenges, such as supply chain disruptions and raw material price fluctuations. A case study of the company Graditelj Svratišta d.o.o. was conducted, analyzing their procurement processes and strategies. The research revealed that optimizing procurement strategies can lead to significant cost reductions and improved competitiveness. Further research recommends tracking market trends and continuously evaluating suppliers to maintain flexibility in the face of global changes. A case study of the company Graditelj Svratišta d.o.o. was conducted, analyzing their procurement processes and strategies. The research revealed that optimizing procurement strategies can lead to significant cost reductions and improved competitiveness. Further research recommends tracking market trends and continuously evaluating suppliers to maintain flexibility in the face of global changes.