Upotreba analitičkih alata za analizu korisnika web mjesta

Bundalo, Marin

prikaz prve stranice dokumenta Upotreba analitičkih alata za analizu korisnika web mjesta

Access restricted to students and staff of home institution

master's thesis

Upotreba analitičkih alata za analizu korisnika web mjesta

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:953135

Bundalo, Marin

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Request a copy
of the document

Cite this document

APA 6th Edition

Bundalo, M. (2017). Upotreba analitičkih alata za analizu korisnika web mjesta (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:953135

MLA 8th Edition

Bundalo, Marin. "Upotreba analitičkih alata za analizu korisnika web mjesta." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:953135

Chicago 17th Edition

Harvard

Bundalo, M. (2017). 'Upotreba analitičkih alata za analizu korisnika web mjesta', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:953135

Vancouver

Bundalo M. Upotreba analitičkih alata za analizu korisnika web mjesta [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2017 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:953135

IEEE

M. Bundalo, "Upotreba analitičkih alata za analizu korisnika web mjesta", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:953135

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:953135

Please login to the repository to save this object to your list.

Metadata

Title	Upotreba analitičkih alata za analizu korisnika web mjesta
Title (english)	THE USE OF ANALYTICAL TOOLS IN WEBSITE USER ANALYSIS
Author	Marin Bundalo
Mentor	Marijana Zekić Sušac (mentor)
Committee member	Marijana Zekić Sušac (predsjednik povjerenstva)
Committee member	Sanja Pfeifer (član povjerenstva)
Committee member	Đula Borozan (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Quantitative Methods and Informatics) Osijek
Defense date and country	2017-07-17, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	U radu je obrađena tema sustava poslovne inteligencije, tj. procesi izvođenja znanja iz informacija i podataka koji služe kao potpora u donošenju poslovnih odluka. Poslovna inteligencija predstavlja način isporuke pravih informacija, u pravom obliku i u pravom trenutku. Informacija se opisuje kao primarni resurs današnjeg suvremenog poslovanja, a podaci kao ključni segment poslovne inteligencije. U radu se iznose teorijska znanja o elementima sustava poslovne inteligencije, o rudarenju web-a i analitici web mjesta, te na taj način i o korisnicima web mjesta. U praktičnom dijelu rada napravljena je analiza web analitike za tvrtku Porat j.d.o.o. uz pomoć alata Google Analytics. Uz upotrebu analitičkih alata, identificirati će se korisnici i njihove karakteristike, njihove potrebe i navike, te će se analizirati načini na koji koriste web mjesto. Podaci prikupljeni u analizi pomažu nam u odlukama o optimizaciji web mjesta, za postavljanje novih sadržaja ili poboljšanja postojećih, te za personaliziranje sadržaja web mjesta.
Abstract (english)	The topic of this paper is business intelligence system, that is the process of knowledge extraction from information and data that serve as a support in business decision-making. Business intelligence represents a way of delivering right information, in the right form and time. Information is described as a primary resource of today's contemporary business and data as a key part of business intelligence. The paper discusses theoretical knowledge of the elements of business intelligence system, web mining, website analytics and website users. In the practical part of the paper the analysis of web analytics for the company Porat j.d.o.o. is made with the help of Google Analytics tool. Besides the use of analytical tools, the users and their characteristics will be identified as well as their needs and habits. Furthermore, the way the users use websites will be analyzed. Data collected in the analysis help us in decisions about website optimization, in setting new contents or improving the existing ones and in the personalization of websites contents.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:953135
Study programme	Title: Business economy; specializations in: Business Informatics Course: Business Informatics Study programme type: university Study level: graduate Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2017-10-05 08:31:26

Nacionalna i sveučilišna knjižnica u Zagrebu

Dabar