Oblikovanje i komunikacija kampanje grupnog financiranja

Kraljević, Borna

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undergraduate thesis

Oblikovanje i komunikacija kampanje grupnog financiranja

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:653201

Kraljević, Borna

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Kraljević, B. (2018). Oblikovanje i komunikacija kampanje grupnog financiranja (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:653201

MLA 8th Edition

Kraljević, Borna. "Oblikovanje i komunikacija kampanje grupnog financiranja." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:653201

Chicago 17th Edition

Harvard

Kraljević, B. (2018). 'Oblikovanje i komunikacija kampanje grupnog financiranja', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:653201

Vancouver

Kraljević B. Oblikovanje i komunikacija kampanje grupnog financiranja [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:653201

IEEE

B. Kraljević, "Oblikovanje i komunikacija kampanje grupnog financiranja", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:653201

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:653201

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Metadata

Title	Oblikovanje i komunikacija kampanje grupnog financiranja
Title (english)	Creating and communicating a crowdfunding campaign
Author	Borna Kraljević
Mentor	Antun Biloš (mentor)
Committee member	Antun Biloš (predsjednik povjerenstva)
Committee member	Drago Ružić (član povjerenstva)
Committee member	Ivan Kelić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2018-09-17, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Grupno financiranje (engl. crowdfunding) je proces u kojem se putem interneta od javnosti traži financijska podrška u obliku donacija koja u konačnici predstavljaju početni kapital za realizaciju ideje, pokretanja proizvodnje, osnivanja poduzeća ili kakvog drugog poduzetničkog pothvata. Kao takvo, primarno zbog i s razvojem weba 2.0, steklo je planetarnu popularnost čiji trendovi pokazuju konstantan rast, a projekcije su takve i za nadolazeće vrijeme. Zbog tih okolnosti spada u jedan od ekonomskih trendova čije se postojanje nikako ne smije zanemariti. U radu se opisuje grupno financiranje te ističe koje su to prednosti i nedostaci istog, analiziraju se i temeljni modeli grupnog financiranja kao i platforme koje se temelje na tim modelima. Glavni dio rada obuhvaća postupke oblikovanja kampanje grupnog financiranja kao i njene promocije putem interneta. Fokus u tim glavnim dijelovima će biti na oblikovanju i komunikaciji kampanja grupnog financiranja temeljenih na nagradnom modelu kako je upravo on zaslužan za rast i razvoj ovog ekonomskom trenda.
Abstract (english)	Crowdfunding is a process of seeking financial support from the general public through the internet, in the form of donations, which ultimately represent the starting capital for the idea, startup, establishment of a company or any other entrepreneurial venture. As such, primarily due to and with the development of the web 2.0, it has gained planetary popularity whose trends are showing steady growth in the given time as well as in the upcoming. Because of these circumstances, it belongs to one of the economic trends which existence must not be neglected. In this paper, crowdfunding is described in general and covered by highlighting its advantages and disadvantages. Furthermore, underlying models of crowdfunding as well as the platforms based on those models are also described. The main parts of the paper are focused on the best practices in forming and creating crowdfunding campaigns as well as on the promotion over the internet. The focus in these key areas are on the design and communication of crowdfunding campaigns based on the reward model as it has shown to be the main reason for the success and growth of this economic trend.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:653201
Study programme	Title: Marketing Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2018-11-15 11:40:07

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