Brendiranje regije Baranja

Drnasin, Marko

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master's thesis

Brendiranje regije Baranja

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. urn:nbn:hr:145:673846

Drnasin, Marko

Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing

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APA 6th Edition

Drnasin, M. (2017). Brendiranje regije Baranja (Master's thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:673846

MLA 8th Edition

Drnasin, Marko. "Brendiranje regije Baranja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:673846

Chicago 17th Edition

Drnasin, Marko. "Brendiranje regije Baranja." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2017. https://urn.nsk.hr/urn:nbn:hr:145:673846

Harvard

Drnasin, M. (2017). 'Brendiranje regije Baranja', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, accessed 24 March 2023, https://urn.nsk.hr/urn:nbn:hr:145:673846

Vancouver

Drnasin M. Brendiranje regije Baranja [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek; 2017 [cited 2023 March 24] Available at: https://urn.nsk.hr/urn:nbn:hr:145:673846

IEEE

M. Drnasin, "Brendiranje regije Baranja", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, Osijek, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:145:673846

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:673846

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Metadata

Title	Brendiranje regije Baranja
Title (english)	BRANDING THE REGION OF BARANJA
Author	Marko Drnasin
Mentor	Mirna Leko Šimić (mentor)
Committee member	Mirna Leko Šimić (predsjednik povjerenstva)
Committee member	Helena Štimac (član povjerenstva)
Committee member	Davorin Turkalj (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics in Osijek (Chair of Marketing) Osijek
Defense date and country	2017-01-25, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Svrha ovoga rada je utvrditi glavne konkurentske prednosti destinacije Baranja, a koje su bitne za razvoj ruralnog turizma i utvrđivanje mjera koje je potrebno poduzeti da bi se uspješno izvršilo brendiranje regije Baranja. Cilj istraživanja je utvrditi viđenje, stavove i ocjene posjetitelja Baranje kao turističke destinacije. Istraživanje je provedeno metodom ispitivanja putem anketnih upitnika na bazi 100 ispitanika, a pokazalo je da posjetitelji Baranju uglavnom doživljavaju kao destinaciju u kojoj se dobro jede i pije i posjećuje Park prirode Kopački rit. Dobiveni rezultati mogu dati dobru podlogu za iskorištenje svih potencijala Baranje i unaprjeđenje kvalitete ponude i konačno brendiranje regije Baranje.
Abstract (english)	The purpose of this paper is to identify the main competitive advantages of Baranja as a tourist destination which is essential for the development of rural tourism and the identification of measures to be taken in order to successfully execute the branding process. The goal of the research is to determine the perception, attitudes and ratings of visitors to Baranja. The survey was conducted by questionnaire. Altogether 100 respondents, shared their perception of Baranja as a destination where one can eat and drink well, and visit Kopački Rit Nature Park. The results can provide a good basis for the utilization of all potentials of Baranja, improvement of the quality of offer and finally branding the region of Baranja.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:673846
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2017-04-28 13:58:23