master's thesis
BRANDING THE REGION OF BARANJA

Marko Drnasin (2017)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitleBrendiranje regije Baranja
AuthorMarko Drnasin
Mentor(s)Mirna Leko Šimić (thesis advisor)
Abstract
Svrha ovoga rada je utvrditi glavne konkurentske prednosti destinacije Baranja, a koje su bitne za razvoj ruralnog turizma i utvrđivanje mjera koje je potrebno poduzeti da bi se uspješno izvršilo brendiranje regije Baranja. Cilj istraživanja je utvrditi viđenje, stavove i ocjene posjetitelja Baranje kao turističke destinacije. Istraživanje je provedeno metodom ispitivanja putem anketnih upitnika na bazi 100 ispitanika, a pokazalo je da posjetitelji Baranju uglavnom doživljavaju kao destinaciju u kojoj se dobro jede i pije i posjećuje Park prirode Kopački rit. Dobiveni rezultati mogu dati dobru podlogu za iskorištenje svih potencijala Baranje i unaprjeđenje kvalitete ponude i konačno brendiranje regije Baranje.
KeywordsBaranja rural tourism branding competitive advantage
Parallel title (English)BRANDING THE REGION OF BARANJA
Committee MembersMirna Leko Šimić (committee chairperson)
Helena Štimac (committee member)
Davorin Turkalj (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2017-01-25
Parallel abstract (English)
The purpose of this paper is to identify the main competitive advantages of Baranja as a tourist destination which is essential for the development of rural tourism and the identification of measures to be taken in order to successfully execute the branding process. The goal of the research is to determine the perception, attitudes and ratings of visitors to Baranja. The survey was conducted by questionnaire. Altogether 100 respondents, shared their perception of Baranja as a destination where one can eat and drink well, and visit Kopački Rit Nature Park. The results can provide a good basis for the utilization of all potentials of Baranja, improvement of the quality of offer and finally branding the region of Baranja.
Parallel keywords (Croatian)Baranja ruralni turizam brendiranje konkurentske prednosti
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:673846
CommitterGordana Kradijan