master's thesis
THE ADVANTAGES OF MOBILE APPLICATIONS FOR THE PROMOTION OF SMALL BUSINESS, SHOWN ON THE BUSINESS ENTITY “ŠLEKER D.O.O.“ AS AN EXAMPLE

Kristian Pavić (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitlePrednosti mobilnih aplikacija za promociju malog i srednjeg poduzetništva, prikazano na primjeru poslovnog subjekta Šleker d.o.o.
AuthorKristian Pavić
Mentor(s)Drago Ružić (thesis advisor)
Abstract
Rad Prednosti mobilnih aplikacija za promociju malog i srednjeg poduzetništva, prikazano na primjeru poslovnog subjekta „Šleker d.o.o.“ nastao je kroz promatranje mobilnog marketinga na poslovno orijentiranoj razini. Rad je organiziran kroz osam cjelina, pri čemu je na početku dan općeniti uvod u temu, te su objašnjeni pojmovi bitni za razumijevanje ovog rada ( e-marketing, mobilni marketing i mobilne aplikacije). Osim toga definirani su oblici mobilnih aplikacija, te prikazane njihove prednosti i nedostatci. Istraživački dio rada, provodi se na način da se vrši dubinski intervju,na kupcima poslovnog subjeka„Šleker d.o.o.“,a rezultati intervjua pokazuju kako bi izrada mobilne aplikacije ,bila vrlo dobro i isplativo sredstvo za promociju navedenog poslovnog subjekta. Na osnovu provedenih istražnih radnji, postavljeni su ciljevi mobilne aplikacije te je izrađena ista. Kako bi aplikacija dosegla svoj puni potencijal, preporučena je poslovnom subjektu provedba oglašivačke kampanje u offline i online okruženju, koje su detaljno opisane u radu. Mobilne aplikacije pružaju korisnicima, mnogobrojne i raznovrsne informacije, koje ih trajno vežu uz poslovni subjekt i potiču na kupovinu, ujedno promoviraju poslovni subjekt i povećavaju mu dobit.
Keywordse-marketing mobile marketing mobile applications advertisement
Parallel title (English)THE ADVANTAGES OF MOBILE APPLICATIONS FOR THE PROMOTION OF SMALL BUSINESS, SHOWN ON THE BUSINESS ENTITY “ŠLEKER D.O.O.“ AS AN EXAMPLE
Committee MembersDrago Ružić (committee chairperson)
Josipa Mijoč (committee member)
Ivo Mijoč (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-06-29
Parallel abstract (English)
The thesis “The advantages of mobile applications for the promotion of small business, shown on the business entity “Šleker d.o.o.“ as an example“ is formed through the observation of mobile marketing on a business oriented level. The thesis is organized in eight chapters, where at the beginning the introduction to the topic is presented. Furthermore, the crucial terms for the understanding of the thesis are explained (e-marketing, mobile marketing, mobile applications). In addition, the types of mobile applications, as well as their benefits and drawbacks, are defined and presented. The research part of the theses is conducted in a way of thorough interviews with the costumers of the business entity “Šleker d.o.o.”. The interview results indicate that the development of a mobile application would be a great and cost-effective mean of business promotion. On the basis of the conducted researches, the objectives of the mobile application are established and used in its creation. In order for the application to reach its full potential, the business entity is advised to conduct an online and offline advertising campaign, which is thoroughly described in this thesis. Mobile applications offer various and numerous pieces of information to the users, which permanently connect them to the business entity, hence encourage purchasing while promoting the business entity and raising their revenue at the same time.
Parallel keywords (Croatian)e-marketing mobilni marketing mobilna aplikacije oglašavanje
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:872468
CommitterGordana Kradijan