master's thesis
POTENTIAL OF MOBILE APPLICATIONS THROUGH REVIEW AND DESIGN OF MOBILE APPLICATION FOR EQUESTRIAN CLUB OSIJEK RIDING SCHOOL

Doris Galinec (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitlePotencijal mobilnih aplikacija kroz prikaz i dizajn mobilne aplikacije za školu jahanja konjičkog kluba Osijek
AuthorDoris Galinec
Mentor(s)Drago Ružić (thesis advisor)
Abstract
Škola jahanja Konjičkog kluba Osijek već godinama privlači veliki broj zainteresiranih. Mjesečno kroz školu jahanja prođe oko dvadeset članova s kojima voditelji škole jahanja svakodnevno dogovaraju termine. Kako bi se olakšao proces dogovaranja termina te kako bi članovi imali brz i lak pristup svim potrebnim informacijama, kao dio ovog diplomskog rada osmišljena je mobilna aplikacija za školu jahanja Konjičkog kluba Osijek. Cilj ovoga rada je istražiti kako se trenutno dogovaraju i bilježe termini za članove škole jahanja i na koji način članovi dolaze do željenih informacija vezano za školu jahanja, te ponuditi bolje rješenje u obliku mobilne aplikacije i ukazati na njezine prednosti. Kao dio rada provedeno je i istraživanje tržišta, kako bi se dobio bolji uvid u potrebu korištenja ovakve aplikacije i spremnost članova škola jahanja na njezino korištenje.
Keywordsriding school mobile application market research
Parallel title (English)POTENTIAL OF MOBILE APPLICATIONS THROUGH REVIEW AND DESIGN OF MOBILE APPLICATION FOR EQUESTRIAN CLUB OSIJEK RIDING SCHOOL
Committee MembersDrago Ružić (committee chairperson)
Dražen Ćućić (committee member)
Blaženka Hadrović Zekić (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-06-23
Parallel abstract (English)
Equestrian club Osijek riding school has attracted a large number of people through the years. There are approximately twenty members of riding school per month that are making appointments with riding school coaches on a daily basis. To facilitate the process of making an appointment and to members have quick and easy access to all necessary information as part of this thesis is designed mobile application for Equestrian club Osijek riding school. The aim of this thesis is to explore the current process of making the appointments with members and how the members find the information regarding the riding school and offer a better solution in the form of mobile application and to point out its advantages. As a part of this work there is a survey that was conducted in order to obtain a better insight into the need to use such application and the willingness of members of a riding school on its use.
Parallel keywords (Croatian)škola jahanja mobilna aplikacija istraživanje tržišta
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:690813
CommitterGordana Kradijan