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undergraduate thesis
Poslovno komuniciranje i odnosi s javnošću
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:267624
Rajič, Martina
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

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Rajič, M. (2018). Poslovno komuniciranje i odnosi s javnošću (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:267624

Rajič, Martina. "Poslovno komuniciranje i odnosi s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:267624

Rajič, Martina. "Poslovno komuniciranje i odnosi s javnošću." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:267624

Rajič, M. (2018). 'Poslovno komuniciranje i odnosi s javnošću', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:267624

Rajič M. Poslovno komuniciranje i odnosi s javnošću [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:145:267624

M. Rajič, "Poslovno komuniciranje i odnosi s javnošću", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:267624

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Metadata
TitlePoslovno komuniciranje i odnosi s javnošću
Title (english)Business communication and public relations
AuthorMartina Rajič
MentorJerko Glavaš (mentor)
Committee memberJerko Glavaš (predsjednik povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
Committee memberBlaženka Hadrović Zekić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Quantitative Methods and Informatics)
Osijek
Defense date and country2018-09-03, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Poslovno komuniciranje uvijek je bilo ključ uspješnog poslovanja neke organizacije. Bez uspješne poslovne komunikacije vrlo je mala vjerojatnost da će organizacija opstati. Prije svega, najbitnija je komunikacija unutar organizacije jer od toga sve kreće. Ukoliko je komunikacija unutar organizacije uspješna, skladna i pozitivna, velika je vjerojatnost daljnjeg napretka i uspješne komunikacije s vanjskim suradnicima. Komunikacija unutar organizacije održava pozitivnu organizacijsku klimu te uvelike pospješuje poslovanje organizacije. Poslovno komuniciranje također je ključno kod razlikovanja uspješnih od manje uspješnih djelatnika. U današnje vrijeme vrlo je zastupljen posao PR (public relations) odnosno odnosi s javnošću. Moglo bi se reći da velik dio organizacije ovisi o PR stručnjacima jer oni rade na poboljšanju komunikacije sa širom javnosti.
Abstract (english)
Business communication has always been the key to successfully doing business within an organization. Without a successful business communication there is a very small chance for a certain organization of maintaining itself. First of all, the most important type of communication is the communication within the organization as it is the starting point of everything. If the communication within the organization is successful and positive, there is a great chance of further progress and of a successful communication with outside stakeholders. Communication within the organisation maintains a positive organisational atmosphere and by a large margin further the organisation's business. Business communication is also a key factor for distinguishing successful workers from less successful. Today, PR jobs are in demand. It can be said that a large portion of the organisation is dependent on PR experts, because they are the ones working on bettering the communication with (the larger) public.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:267624
Study programmeTitle: Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2018-11-06 13:51:44

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