Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing

Blažević, Martina

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master's thesis

Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2018. urn:nbn:hr:145:528559

Blažević, Martina

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Blažević, M. (2018). Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:528559

MLA 8th Edition

Blažević, Martina. "Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2018. https://urn.nsk.hr/urn:nbn:hr:145:528559

Chicago 17th Edition

Harvard

Blažević, M. (2018). 'Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:528559

Vancouver

Blažević M. Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2018 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:528559

IEEE

M. Blažević, "Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:145:528559

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:528559

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Metadata

Title	Utjecaj Opće uredbe o zaštiti osobnih podataka na digitalni marketing
Title (english)	The impact of the general data protection regulation on digital marketing
Author	Martina Blažević
Mentor	Davorin Turkalj (mentor)
Committee member	Davorin Turkalj (predsjednik povjerenstva)
Committee member	Ivan Kelić (član povjerenstva)
Committee member	Antun Šundalić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2018-09-27, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Opću Uredbu o zaštiti podataka (engl. The General Data Protection Regulation – GDPR) donijela je Europska unija odnosno Europski parlament i Vijeće Europske unije 27. travnja 2016. godine, a ista je stupila na snagu, tj. primjenjuje se od 25. svibnja 2018. godine. Opća Uredba o zaštiti podataka uređuje područje prikupljanja, obrade, pohrane odnosno općenito područje zaštite osobnih podataka fizičkih osoba. Pravo na zaštitu osobnih podataka jedno je od temeljnih prava svakog čovjeka i kao takvo ga je potrebno zaštititi. GDPR se izravno primjenjuje u svim državama članicama Europske unije, a obveznici primjene su sve tvrtke, institucije, ustanove, udruge, agencije, upravne organizacije itd. koje obrađuju osobne podatke fizičkih osoba u okviru svoje nadležnosti odnosno djelatnosti unutar Europske unije. Ovim diplomskim radom obrađena je važnost zaštite podataka te učinci Opće Uredbe o zaštiti osobnih podataka koja osim što naglasak stavlja na način prikupljanja i obrade osobnih podataka pojedinaca, tjera poslovne subjekte da djeluju transparentno. Za potrebe ovog rada analiziran je poslovni slučaj telekomunikacijskog poduzeća čije korištenje usluga zahtijeva ostavljanje osobnih podataka
Abstract (english)	The General Data Protection Regulation (GDPR) was adopted by the European Union, regarding European Parliament and the Council of the European Union on April 27, 2016, which entered into force on 25 May, 2018. The General Data Protection Regulation regulates the area of collection, processing, storage, or general area of protection of personal data of every individual. The right to protection of personal data is one of the fundamental rights of every person and as such it is necessary to protect it. GDPR is directly applicable in all EU member states, and the obligers are all companies, institutions, institutions, associations, agencies, administrative organizations, etc. who process personal data of natural persons within their jurisdiction or activities within the European Union. This thesis focused on the importance of data protection and the effects of the General Data Protection Regulation which, besides changing the way of collecting and processing personal data of individuals, enables businesses to operate transparently. For the purposes of this paper, the business case of a telecommunications company has been analyzed, whose use of services requires gathering personal data.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:528559
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2019-01-18 12:46:33

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