master's thesis
Interactive advertising models on the Internet

Ivan Dragičević (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitleInteraktivni oglašivački modeli na internetu
AuthorIvan Dragičević
Mentor(s)Antun Biloš (thesis advisor)
Abstract
Tema ovog diplomskog rada razmatra interaktivne oglašivačke modele na internetu. U radu se ukazuje na rastući značaj Interneta u suvremenom poslovanju, pa samim time i oglašavanje putem interneta postaje sve važnije. Internet omogućava bržu i jednostavniju komunikaciju i dovodi do porasta novih poslovnih aktivnosti. Ključ kvalitetnog poslovanja je biti prisutan na internetu. Tvrtke povećavaju svoju konkurentnost na tržištu podizanjem razine svijesti i upotrebe elektroničkog poslovanja. Pojam oglašivačkih modela veže se uz društvene mreže kao što su Facebook, Twiter i Linkedin. Kroz rad vidljivo je kako su stranice za društveno umrežavanje postale sastavni dio svakodnevnog života ljudi kako u osobnom tako i u poslovnom smislu.
Keywordse-business advertising Internet advertising models
Parallel title (English)Interactive advertising models on the Internet
Committee MembersAntun Biloš (committee chairperson)
Ivana Fosić (committee member)
Josipa Mijoč (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Business Informatics
Study programme typeuniversity
Study levelgraduate
Study programmeBusiness economy; specializations in: Business Informatics
Study specializationBusiness Informatics
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-07-14
Parallel abstract (English)
Interactive advertising models on the Internet are the subject of this graduation work. Advertising on the Internet became one of the most pivotal factors in the modern business world. With the use of the Internet, communication with business partners and the realization of business activity became easier. In business cooperation, it is essential to be active on the Internet. The term advertising model is associated with social networks such as Facebook, Twitter and Linkedin. Through the research, it is evident that social networking sites have become an integral part of the daily lives of people in both a personal and business sense.
Parallel keywords (Croatian)e-poslovanje oglašavanje internet oglašivački modeli
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:487686
CommitterGordana Kradijan