Učinkovitost oglašavanja putem društvene mreže Facebook

Landeka, Kristijan

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master's thesis

Učinkovitost oglašavanja putem društvene mreže Facebook

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:646546

Landeka, Kristijan

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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APA 6th Edition

Landeka, K. (2019). Učinkovitost oglašavanja putem društvene mreže Facebook (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:646546

MLA 8th Edition

Landeka, Kristijan. "Učinkovitost oglašavanja putem društvene mreže Facebook." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:646546

Chicago 17th Edition

Harvard

Landeka, K. (2019). 'Učinkovitost oglašavanja putem društvene mreže Facebook', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:646546

Vancouver

Landeka K. Učinkovitost oglašavanja putem društvene mreže Facebook [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:646546

IEEE

K. Landeka, "Učinkovitost oglašavanja putem društvene mreže Facebook", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:646546

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:646546

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Metadata

Title	Učinkovitost oglašavanja putem društvene mreže Facebook
Title (english)	Effectiveness of advertising on Facebook social network
Author	Kristijan Landeka
Mentor	Antun Biloš (mentor)
Committee member	Antun Biloš (predsjednik povjerenstva)
Committee member	Drago Ružić (član povjerenstva)
Committee member	Davorin Turkalj (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2019-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Razvoj interneta i njegovo preuzimanje popularnosti među medijima imali su utjecaj i na područje oglašavanja. Unazad 20 godina internet je bacio sjenu na sve druge medije poput televizije, radija i novina, ne samo glede broja korisnika nego i glede marketinga. U odnosu na druge medije, prednosti su interneta brzo širenje oglasa, dostupnost, isplativost te dvosmjerna komunikacija. Upravo zato danas gotovo svako poduzeće koristi ovaj način oglašavanja. Moglo bi se reći kako je paralelno s razvojem interneta došlo i do razvoja društvenih mreža. One su svoju popularnost doživjele zahvaljujući mogućnosti povezivanja ljudi na velikim udaljenosti, održavanju odnosa, dijeljenja mišljenja, interesa i stavova. Društvena mreža koja se uzdigla iznad drugih, koja je u kratkom vremenu stekla veliku popularnost, a danas se koristi u cijelom svijetu je Facebook. Zahvaljujući velikom broju korisnika i jednostavnom korištenju, najčešća je društvena mreža koja se koristi za oglašavanje. Osim toga, zahvaljujući jednostavnim i lako provjerljivim načinima mjerenja učinkovitosti, prvi je izbor većine oglašivača te je postala sastavni dio marketinga gotovo svih ozbiljnih poduzeća. Učinkovitost je oglašavanja putem društvene mreže Facebook vidljiva je samo u porastu zarade poduzeća, nego i u broju korisnika koji pregledavaju oglase, kao i onih koji opetovano vrše narudžbe i kupnju oglašavanih proizvoda.
Abstract (english)	Development of the Internet and its popularity among the other media had influence on the advertising area. In the last 20 years, the Internet cast a shadow on traditional media like television, radio, and newspaper, not only regarding the number of users but also related to marketing. Compared to the other media, the advantages of the Internet are rapid ad expansion, availability, cost-effectiveness and two-way communication. That's the reason why almost every company use this way of advertising today. Evolution of Internet is followed by the evolution of social networks. They became popular thanks to connecting people at long distances, keeping relationship among people, sharing thoughts, interests, and attitudes. Facebook is a social network that rose above others, became popular in a very short time and is used all around the world. Thanks to the big number of users and easy usage, it's the most often used social network for advertising. Besides that, thanks to the simple and verifiable ways of measuring effectiveness, this social network is the first choice of most advertisers and has become an integral marketing component of almost every company. Effectiveness of advertising on Facebook social network is evident not only in increased profit, but in the number of users that view ads and those who continuously place orders and purchase.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:646546
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2019-10-21 16:19:47

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