master's thesis
THE POSSIBILITIES OF E-MARKETING

Ana Hrustek (2016)
Josip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Chair of Marketing
Metadata
TitleMogućnosti E-marketinga
AuthorAna Hrustek
Mentor(s)Mane Medić (thesis advisor)
Abstract
Razvojem interneta i njegovih velikih mogućnosti razvili su se i novi oblici poslovanja i odnosa prema kupcima. E-marketing, kao jedna, po mnogima najbitnija poslovna funkcija modernog načina poslovanja, pružio je goleme mogućnosti uspostavljanja odnosa između prodavatelja i kupaca. Najveća mu je prednost što, za razliku od tradicionalnog marketinga, omogućuje približavanje svakom kupcu osobno, odnosno stvaranje ciljnih tržišta (segmenata) prema kojima će se plasirati marketinške aktivnosti u skladu s preferencijama i potrebama ljudi iz tih segmenata. Najveću potporu ovom obliku poslovanja svakako pruža internetska tehnologija i različiti alati bez kojih je svaki oblik komunikacije i suradnje između kupca i poduzeća nezamisliv. E-marketing potpuno mijenja koncepciju razmišljanja marketinških stručnjaka i sistem poslovanja općenito jer omogućuje približavanje svakom kupcu na osobnoj razini.
Keywordsmarketing internet e-marketing buyers
Parallel title (English)THE POSSIBILITIES OF E-MARKETING
Committee MembersMane Medić (committee chairperson)
Blaženka Hadrović Zekić (committee member)
Sunčica Oberman Peterka (committee member)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics in Osijek
Lower level organizational unitsChair of Marketing
PlaceOsijek
StateCroatia
Scientific field, discipline, subdisciplineSOCIAL SCIENCES
Economics
Marketing
Study programme typeuniversity
Study levelgraduate
Study programmeMarketing
Academic title abbreviationmag.oec.
Genremaster's thesis
Language Croatian
Defense date2016-07-20
Parallel abstract (English)
The development of the Internet and its great features have been developed and new forms of business and customer relations. E-marketing, as one, according to many, the most important business functions of the modern way of doing business, it provided enormous opportunities to establish relationships between sellers and buyers. Its biggest advantage is that, unlike traditional marketing, you closer to each customer personally, namely the creation of target markets (segments) by which to place the marketing activities in accordance with the preferences and needs of people from these segments. The greatest support for this form of business certainly provides Internet technology and various tools without which any form of communication and cooperation between the customer and the company unthinkable. E-marketing completely changed the concept of thinking marketing professionals and business system in general because you closer to each customer on a personal level.
Parallel keywords (Croatian)marketing internet e-marketing kupci
Resource typetext
Access conditionAccess restricted to students and staff of home institution
Terms of usehttp://rightsstatements.org/vocab/InC/1.0/
URN:NBNhttps://urn.nsk.hr/urn:nbn:hr:145:131476
CommitterGordana Kradijan