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master's thesis
Utjecaj marketinga na tržište poljoprivredne proizvodnje
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:965250
Trstenjak, Tena
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

Trstenjak, T. (2019). Utjecaj marketinga na tržište poljoprivredne proizvodnje (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:965250

Trstenjak, Tena. "Utjecaj marketinga na tržište poljoprivredne proizvodnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:965250

Trstenjak, Tena. "Utjecaj marketinga na tržište poljoprivredne proizvodnje." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:965250

Trstenjak, T. (2019). 'Utjecaj marketinga na tržište poljoprivredne proizvodnje', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:965250

Trstenjak T. Utjecaj marketinga na tržište poljoprivredne proizvodnje [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:145:965250

T. Trstenjak, "Utjecaj marketinga na tržište poljoprivredne proizvodnje", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:965250

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Metadata
TitleUtjecaj marketinga na tržište poljoprivredne proizvodnje
Title (english)The influence of marketing on the market of agricultural production
AuthorTena Trstenjak
MentorZdravko Tolušić (mentor)
Committee memberDavor Dujak (predsjednik povjerenstva)
Committee memberZdravko Tolušić (član povjerenstva)
Committee memberIvan Kelić (član povjerenstva)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Osijek
Defense date and country2019-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Marketing
Abstract
Marketing u poljoprivredi nastao je na temelju zahtjeva da se robe i usluge proizvode i pružaju na što efikasniji način. Pojam marketing može se definirati kao proces putem kojeg pojedinci i skupine dobiju ono što je potrebno, ono što su njihove želje i potrebe na način da se formira ponuda i putem slobodne razmjene vrijednosti proizvoda i usluga sa drugima. Zadatak marketinga u poljoprivredi je da konstantno traži nove načine kako će zadovoljiti potrebe potrošača. Prije traženja ciljnog tržišta za svoje proizvode potrebno je prvo upoznati se sa njime; što potrošači zahtijevaju, kakva je konkurencija te kakve su prodajne mogućnosti. Neke od funkcija marketinga u suvremenom gospodarstvu su: pomaže proizvođačima da odluče što će ponuditi na tržištu, pomaže zadovoljiti potrebe potrošača, pomaže premostiti jaz između potreba potrošača i proizvođača. Što se tiče Republike Hrvatske, nažalost, marketing je većini poljoprivrednika i dalje nepoznat pojam. Provođenje marketinga nije jednostavan posao. No, može biti isplativi način trošenja vremena za obavljanje bitnih poslovnih aktivnosti.
Abstract (english)
Marketing in agriculture is based on the requirement to produce and provide goods and services in the most efficient way possible. The term marketing can be defined as the process by which individuals and groups get what they need, what their wants and needs are, in a bid- to- offer manner and through the free exchange, of values of products and services with others. The task of marketing in agriculture is to constantly look for new ways to meet the needs of consumers. Before looking for a target market for your products, you should first familiarize yourself with them; what consumers demand, what the competition is and what the sales opportunities are. Some of the functions of marketing in the modern economy are: it helps manufacturers decide what to offer in the market, it helps meet consumer needs, it helps bridge the gap between consumer and producer needs. Regarding the Republic of Croatia, unfortunately, marketing is still an unknown term to most farmers. Conducting marketing is not an easy job. But it can be a cost effective way to spend time doing essential business activities.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:965250
Study programmeTitle: Business economy; specializations in: Trade and logistics, Management
Course: Trade and logistics
Study programme type: university
Study level: graduate
Academic / professional title: Magistar/magistra ekonomije (Magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2020-02-12 16:55:52

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