Organizacijska struktura konglomerata

Vražić, Ana

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undergraduate thesis

Organizacijska struktura konglomerata

Završni rad

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2020. urn:nbn:hr:145:451310

Vražić, Ana

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

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APA 6th Edition

Vražić, A. (2020). Organizacijska struktura konglomerata : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:451310

MLA 8th Edition

Vražić, Ana. "Organizacijska struktura konglomerata : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2020. https://urn.nsk.hr/urn:nbn:hr:145:451310

Chicago 17th Edition

Harvard

Vražić, A. (2020). 'Organizacijska struktura konglomerata : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:451310

Vancouver

Vražić A. Organizacijska struktura konglomerata : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2020 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:145:451310

IEEE

A. Vražić, "Organizacijska struktura konglomerata : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:145:451310

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:451310

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Title	Organizacijska struktura konglomerata : Završni rad
Title (english)	CONGLOMERATE ORGANIZATIONAL STRUCTURE : Final paper
Author	Ana Vražić
Mentor	Ivana Fosić (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2020-09-25, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	Mješovita organizacijska struktura ubraja se u klasične organizacijske strukture, a koriste ju najčešće velike organizacije čije potrebe samo jedna klasična organizacijska struktura više ne može zadovoljiti. Za oblikovanje mješovite organizacijske strukture najprije se treba procijeniti postoji li hijerarhija u poduzeću, odnosno, stupanj centralizacije te formalizacije i složenost organizacije. Ključna karakteristika mješovite organizacijske strukture ili organizacijske strukture konglomerata jest postojanje jedne organizacijske strukture na jednoj razini te postojanje druge strukture na drugoj razini. Najčešće su te strukture funkcijska i jedan od oblika divizijske (predmetna/teritorijalna/orijentirana potrošačima), no u praksi se često događaju slučajevi gdje se kombiniraju i bilo koje druge organizacijske strukture. Prednosti ove organizacijske strukture su uspješna realizacija, fleksibilnost i ekonomičnost. Uz prednosti postoje i nedostatci, a to su činjenica da ne postoji čista forma kod mješovite organizacijske strukture i kompleksnost u vidu teške koordinacije između odjela. Mješovitu organizacijsku strukturu neće koristiti mala poduzeća u kojima je mali broj zaposlenih i mali obujam posla. U radu je prikazan primjer organizacijske strukture konglomerata na Coca-Cola kompaniji.
Abstract (english)	A mixed organizational structure is one of the classical organizational structures and it is the most often used by large organizations whose needs can no longer be met by just one classical organizational structure. In order to form a mixed organizational structure, it is first necessary to assess whether there is hierarchy in the company, that is the degree of centralization and formalization and complexity of the organization. A key characteristic of a mixed organizational structure or, in other words, conglomerate organizational structure is the existence of one organizational structure at one level and the existence of another structure at another level. Most often, these structures are functional and one of the forms of divisional (product/territorial/consumer-oriented), but in practice there are often cases where any other organizational structures are combined. The advantages of this organizational structure are successful implementation, flexibility and economy. With advantages, there are also disadvantages, namely the fact that there is no pure form in a mixed organizational structure and complexity in the form of difficult coordination between departments. The mixed organizational structure will not be used by small companies with a small number of employees and a small volume of work. This paper presents an example of the organizational structure of a conglomerate at a Coca-Cola company.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:451310
Study programme	Title: Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
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Repository	EFOS REPOSITORY
Created on	2020-12-08 09:55:17

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