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undergraduate thesis
Digitalna transformacija proizvoda i usluga
Završni rad
Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:330425
Vilović, Domagoj
Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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Vilović, D. (2019). Digitalna transformacija proizvoda i usluga : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:330425

Vilović, Domagoj. "Digitalna transformacija proizvoda i usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:330425

Vilović, Domagoj. "Digitalna transformacija proizvoda i usluga : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:330425

Vilović, D. (2019). 'Digitalna transformacija proizvoda i usluga : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 17 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:330425

Vilović D. Digitalna transformacija proizvoda i usluga : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2024 April 17] Available at: https://urn.nsk.hr/urn:nbn:hr:145:330425

D. Vilović, "Digitalna transformacija proizvoda i usluga : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:330425

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Metadata
TitleDigitalna transformacija proizvoda i usluga : Završni rad
Title (english)Digital transformation of goods and services : Final paper
AuthorDomagoj Vilović
MentorIvan Kelić (mentor)
GranterJosip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
(Chair of Marketing)
Osijek
Defense date and country2019-07-12, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Digitalna transformacija uvelike je promijenila svijet. Postavila je nove kriterije u poslovanju kojih se svi poslovni subjekti moraju pridržavati poput kakvog nepisanog pravila. Onaj tko želi opstati u modernom tržišnom okruženju mora shvatiti kako je digitalno transformiranje proizvoda i usluga trend koji se odvija u ovome trenutku, niti prije niti kasnije. Veliki svjetski divovi poput Google-a i Apple-a revolucionirali su ovu poslovnu koncepciju kojom su zadužili svijet i našu svakodnevicu. U radu je objašnjen koncept digitalne transformacije, teoretska podloga iza samog pojma digitalizacije te detaljna razrada razlika između digitalne transformacije proizvoda i digitalne transformacije usluga. Naglasak je stavljen i na strateško planiranje te inovacije koje su srž svake promjene poslovne kulture, pa tako i one digitalno nastrojene. Mnogi primjeri i industrijske grane zahvaćene su u ovome radu, a na Erste banku i njezine aktualne digitalne proizvode i usluge stavljen je detaljan fokus.
Abstract (english)
The digital transformation has greatly changed the world. It has set new standards in business which all businesses must adhere like an unwritten rule. Anyone who wants to survive in the modem market environment has to understand how the digital transformation of products and services is a trend that is taking place at this moment, neither before nor later. The great world giants like Google and Apple have revolutionized this business concept which has indebted world and our everyday lives. This paper explains concept of digital transformation, the theoretical basis behind the idea of digitizing and detailed elaboration of the difference between the digital transformation of products and digital transformation of services. Emphasis is being placed on strategic planning and innovations that are the core of any change in business culture, including those digitally minded. Many examples and industries are affected in this paper, and at Erste Bank and its latest digital products and services detailed focus is being put on.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:145:330425
Study programmeTitle: Marketing
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originReformatted digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryEFOS REPOSITORY
Created on2021-03-18 08:06:08

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