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undergraduate thesis

Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge?

Završni rad

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2019. urn:nbn:hr:145:963501

Vasilj, Ivana

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Quantitative Methods and Informatics

Cite this document

APA 6th Edition

Vasilj, I. (2019). Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad (Undergraduate thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:963501

MLA 8th Edition

Vasilj, Ivana. "Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:963501

Chicago 17th Edition

Vasilj, Ivana. "Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad." Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2019. https://urn.nsk.hr/urn:nbn:hr:145:963501

Harvard

Vasilj, I. (2019). 'Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad', Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:963501

Vancouver

Vasilj I. Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad [Undergraduate thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2019 [cited 2025 March 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:963501

IEEE

I. Vasilj, "Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad", Undergraduate thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:145:963501

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:963501

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Metadata

Title	Koju društvenu mrežu odabrati za oglašavanje proizvoda ili usluge? : Završni rad
Title (english)	Which social network to choose for advertising products or services? : Final paper
Author	Ivana Vasilj
Mentor	Marijana Zekić Sušac (mentor)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Quantitative Methods and Informatics) Osijek
Defense date and country	2019-09-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	Cilj rada je istražiti sličnosti i razlike nekoliko vodećih društvenih mreža s obzirom na mogućnosti poslovnog oglašavanja, te predložiti kriterije za izbor pojedine društvene mreže s obzirom na namjenu digitalnog oglasa. U radu će se i na primjeru pokazati uporaba društvene mreže za oglašavanje proizvoda ili usluge. U današnje (digitalizirano) doba postoji velik broj društvenih mreža, kako besplatnih, tako i onih koje se plaćaju. Sve teže je konkurirati na tržištu pa je vrlo važno prepoznati kako se "probiti" na tržište. Društvene mreže su postale vrlo popularan izvor oglašavanja proizvoda i usluga. U završnom radu će biti istražene najpopularnije društvene mreže kao što su Facebook, Instagram, Twitter, YouTube, Linkedln i druge, a istraživanje je pokazalo kako se za promoviranje proizvoda i usluga najviše koriste Facebook i Instagram.
Abstract (english)	The goal of this final paper is to research similarities and differences between several leading social networks based on capabilities of business advertising and to suggest criteria for the choice of said social networks based on the purpose of digital advertisement. The usage of social networks for advertising products and services will be shown on an example. In modem (digitalized) age with the existence of both paid and free social networks it has become increasingly difficult to stay relevant in the market and it has become more important to recognize the potential breakthroughs. Social networks have become a very popular source of advertising products and services. Most popular social networks such as Facebook, Instagram, Twitter, YouTube, Linkedln and others will be researched throughout the final paper. Research has shown that Facebook and Instagram are the most used to promote products and serv1ces.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:963501
Study programme	Title: Business Informatics Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Reformatted digital
Access conditions	Open access
Terms of use
Repository	EFOS REPOSITORY
Created on	2021-04-28 12:13:31