Marketing strategija neprofitne organizacije na primjeru Zelena Istra

Milić, Ivana

master's thesis

Marketing strategija neprofitne organizacije na primjeru Zelena Istra

Diplomski rad

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. urn:nbn:hr:145:359916

Milić, Ivana

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek

Cite this document

APA 6th Edition

Milić, I. (2024). Marketing strategija neprofitne organizacije na primjeru Zelena Istra : Diplomski rad (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:359916

MLA 8th Edition

Milić, Ivana. "Marketing strategija neprofitne organizacije na primjeru Zelena Istra : Diplomski rad." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2024. https://urn.nsk.hr/urn:nbn:hr:145:359916

Chicago 17th Edition

Harvard

Milić, I. (2024). 'Marketing strategija neprofitne organizacije na primjeru Zelena Istra : Diplomski rad', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 21 March 2025, https://urn.nsk.hr/urn:nbn:hr:145:359916

Vancouver

Milić I. Marketing strategija neprofitne organizacije na primjeru Zelena Istra : Diplomski rad [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2024 [cited 2025 March 21] Available at: https://urn.nsk.hr/urn:nbn:hr:145:359916

IEEE

I. Milić, "Marketing strategija neprofitne organizacije na primjeru Zelena Istra : Diplomski rad", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2024. Available at: https://urn.nsk.hr/urn:nbn:hr:145:359916

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:359916

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Metadata

Title	Marketing strategija neprofitne organizacije na primjeru Zelena Istra : Diplomski rad
Title (english)	Marketing strategy of a nonprofit organization: Green Istria : Final paper
Author	Ivana Milić
Mentor	Mirna Leko Šimić (mentor)
Committee member	Davorin Turkalj (predsjednik povjerenstva)
Committee member	Mirna Leko Šimić (član povjerenstva)
Committee member	Ivan Kelić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek Osijek
Defense date and country	2024-09-24, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Neprofitne organizacije imaju ključnu ulogu u društvenom razvoju, usmjeravajući svoje napore na rješavanje važnih društvenih, ekoloških i humanitarnih izazova, bez težnje za ostvarivanjem profita. U Hrvatskoj sektor neprofitnih organizacija sve je prisutniji i značajniji. Osigurava raznovrsne usluge od javnog interesa i doprinosi razvoju civilnog društva. U tom kontekstu marketing postaje ključan alat ovih organizacija, omogućuje da efikasno komuniciraju svoju misiju, mobiliziraju resurse i održavaju stabilnost svojih aktivnosti. Ovaj rad fokusira se na analizu marketinških strategija neprofitne organizacije Zelena Istra, koja se bavi zaštitom okoliša i promicanjem održivog razvoja u Istri. Cilj rada je istražiti kako Zelena Istra koristi različite marketinške alate za promociju svojih inicijativa, privlačenje podrške i osiguranje dugoročne održivosti. U radu će biti analizirane metode prikupljanja sredstava, marketinške komunikacije te će biti provedena detaljna SWOT analiza i identifikacija marketinškog miksa (7P).
Abstract (english)	Non-profit organizations have a key role to play in social development, focusing their efforts on addressing important social, environmental and humanitarian challenges, without striving to make a profit. In Croatia, the sector of non-profit organizations is increasingly present and important. It provides a variety of services of public interest and contributes to the development of civil society. In this context, marketing becomes a key tool of these organizations, it enables them to effectively communicate their mission, mobilize resources and maintain the stability of their activities. This paper focuses on the analysis of marketing strategies of the non-profit organization Zelena Istra, which deals with environmental protection and promotion of sustainable development in Istria. The aim of the paper is to investigate how Zelena Istra uses various marketing tools to promote its initiatives, attract support and ensure long-term sustainability. The paper will analyze the methods of fundraising, marketing communication, and will carry out a detailed SWOT analysis and identification of the marketing mix (7P).
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:359916
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE (SVEUČILIŠNI MAGISTAR/MAGISTRA EKONOMIJE)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	EFOS REPOSITORY
Created on	2025-01-29 16:50:36