Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima

Dozet, Dino

prikaz prve stranice dokumenta Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima

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master's thesis

Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima

Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics in Osijek, 2016. urn:nbn:hr:145:979977

Dozet, Dino

Josip Juraj Strossmayer University of Osijek
Faculty of Economics and Business in Osijek
Chair of Marketing

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APA 6th Edition

Dozet, D. (2016). Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima (Master's thesis). Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek. Retrieved from https://urn.nsk.hr/urn:nbn:hr:145:979977

MLA 8th Edition

Dozet, Dino. "Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:979977

Chicago 17th Edition

Dozet, Dino. "Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima." Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, 2016. https://urn.nsk.hr/urn:nbn:hr:145:979977

Harvard

Dozet, D. (2016). 'Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima', Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:145:979977

Vancouver

Dozet D. Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima [Master's thesis]. Osijek: Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:145:979977

IEEE

D. Dozet, "Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima", Master's thesis, Josip Juraj Strossmayer University of Osijek, Faculty of Economics and Business in Osijek, Osijek, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:145:979977

Cite this item: https://urn.nsk.hr/urn:nbn:hr:145:979977

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Metadata

Title	Primjena koncepta brendiranja u obiteljskim poljoprivrednim gospodarstvima
Title (english)	Applying branding concept in family farms
Author	Dino Dozet
Mentor	Mane Medić (mentor)
Committee member	Mane Medić (predsjednik povjerenstva)
Committee member	Zdravko Tolušić (član povjerenstva)
Committee member	Dražen Ćućić (član povjerenstva)
Granter	Josip Juraj Strossmayer University of Osijek Faculty of Economics and Business in Osijek (Chair of Marketing) Osijek
Defense date and country	2016, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	Osnovni cilj ovog rada je pobliže istražiti kako obiteljska poljoprivredna gospodarstva (OPG) u Hrvatskoj koriste brending za poboljšanje svog uspjeha na tržištu. Rad će objasniti neke osnovne marketinške pojmove te prikazati na koji način su ih OPG-ovi primijenili u procesu brendiranja svojih proizvoda. Također, pobliže će se objasniti pojam OPG-a te će se raditi detaljna marketinška analiza OPG-ova koji su uspješno brendirali svoje proizvode te uspjeli odskočiti od konkurenata i biti uspješni na tržištu usprkos brojnim problemima s kojima se svakodnevno suočavaju.
Abstract (english)	The main objective of this thesis is to explore in more detail how family farms in Croatia are using branding process to improve their market success. In the thesis some basic marketing concepts will be explained and show how did family farms apply them in the process of branding their products. Also, concept of family farms will be explained better together with examples of family farms that managed to brand their products successfully and bounce from competitors to become successful in the market despite the many problems they are facing every day.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:145:979977
Study programme	Title: Marketing Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	EFOS REPOSITORY
Created on	2016-12-21 09:07:35

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