Digital advertising - e-mail as a channel of communication

Slavić, Viktor

prikaz prve stranice dokumenta Digital advertising - e-mail as a channel of communication

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undergraduate thesis

Digital advertising - e-mail as a channel of communication

Rijeka: University of Rijeka, Faculty of Economics, 2017. urn:nbn:hr:192:666126

Slavić, Viktor

University of Rijeka
Faculty of Economics and Business

Cite this document

APA 6th Edition

Slavić, V. (2017). Digital advertising - e-mail as a channel of communication (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:666126

MLA 8th Edition

Slavić, Viktor. "Digital advertising - e-mail as a channel of communication." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:666126

Chicago 17th Edition

Slavić, Viktor. "Digital advertising - e-mail as a channel of communication." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2017. https://urn.nsk.hr/urn:nbn:hr:192:666126

Harvard

Slavić, V. (2017). 'Digital advertising - e-mail as a channel of communication', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:666126

Vancouver

Slavić V. Digital advertising - e-mail as a channel of communication [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2017 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:666126

IEEE

V. Slavić, "Digital advertising - e-mail as a channel of communication", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:192:666126

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:666126

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Metadata

Title	Digital advertising - e-mail as a channel of communication
Author	Viktor Slavić
Mentor	Jasmina Dlačić (mentor)
Granter	University of Rijeka Faculty of Economics and Business Rijeka
Defense date and country	2017-07-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Objective of this thesis was to theoretically explain certain facts about e-mail as a channel of communication and about newsletter as a mean of promotion. Empirical part consists of the experiment which was conducted as an e-mail newsletter campaign with a goal of promoting city of Rijeka as a town which is attractive to younger population. The main element of the experiment is so called A/B testing through which it is possible to see which approach is better in promoting the campaign. Research was done in experiment by conducting A/B test. Goal was to find out whether the difference in the length of the subject line can produce different results. It was found out that the length of the subject line indeed brings out differences in results considering open rate and click rate. Those results are presented in analysis of the data provided by MailChimp.
Keywords
Language	english
URN:NBN	urn:nbn:hr:192:666126
Study programme	Title: Business economics; specializations in: International Business (held in English) Course: International Business (held in English) Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Repository	Repository of the University of Rijeka, Faculty of Economics and Business
Created on	2017-12-11 07:53:36

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