Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača

Božičević, Mario

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undergraduate thesis

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Influence of sex appeals in adverting on consumer behaviour

Mario Božičević (2018)

University of Rijeka
Faculty of Economics and Business

Cite this document...

APA 6th Edition

Božičević, M. (2018). Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:266357

MLA 8th Edition

Božičević, Mario. "Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:266357

Chicago 17th Edition

Božičević, Mario. "Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2018. https://urn.nsk.hr/urn:nbn:hr:192:266357

Harvard

Božičević, M. (2018). 'Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 21 February 2019, https://urn.nsk.hr/urn:nbn:hr:192:266357

Vancouver

Božičević M. Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2018 [cited 2019 February 21] Available at: https://urn.nsk.hr/urn:nbn:hr:192:266357

IEEE

M. Božičević, "Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:192:266357

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:266357

Metadata


Title	Utjecaj seksulanih apela u oglašavanju na ponašanje potrošača
Author	Mario Božičević
Mentor(s)	Jasmina Dlačić (thesis advisor)
Abstract	Problem istraživanja je bio utvrditi postoji li i dalje utjecaj seksualnih apela korištenih u oglašavanju na potrošače. Naprema tome, orijentiranost je bila na ispitivanju uloge i značaja seksualnih apela na ponašanje potrošača koji su pod takvim utjecajem. Glavni rezultati i spoznaje do kojih je došlo prilikom izvođenja istraživanja ovog rada su da je potvrđen utjecaj seksualnih apela koja su bila i dosad dokazana ali ne u istoj mjeri. Iako je utjecaj postojan, javnost lagano dobiva imunost i gubi se utjecaj, kod nekog dijela javnosti čak i izaziva negativan utjecaj. Ovakav pristup ima svoje prednosti, ali prije stavljanja oglasa sa seksualnim apelom u javnost potrebno je obratiti pažnju na granice moralnosti koje se prelaze. Na kraju rada daje se uvid u zaključna razmatranja, ograničenja rada i buduća istraživanja.
Keywords	sexual appeal consumer behavior negative and positive impact
Parallel title (English)	Influence of sex appeals in adverting on consumer behaviour
Granter	University of Rijeka Faculty of Economics and Business
Place	Rijeka
State	Croatia
Scientific field, discipline, subdiscipline	SOCIAL SCIENCES Economics
Study programme type	university
Study level	undergraduate
Study programme	Business economics; specializations in: Finance and Accounting, Entrepreneurship, Management, Finance and Banking, Marketing, International Business, IT Business
Study specialization	Marketing
Academic title abbreviation	bacc.
Genre	undergraduate thesis
Language	Croatian
Defense date	2018-06-25
Parallel abstract (English)	The problem of the research was to determine whether there still is the impact of sexual appeal used in advertising on consumers. The focus was on examining the role and meaning of sexual appeal on consumers’ behavior that are under such influence. The main results and comprehension which resulted from the research of this paper is the confirmation of the impact of sexual appeal on consumer’s behavior but at a different rate. Although the influence is present, the public is becoming immune and the influence is slowly weakening, and in one part of the public the influence is seen as negative. This approach has its benefits, but before releasing an advertisement with sexual appeal to the public, it is necessary to take in consideration moral boundaries which will be crossed. At the end of the paper, insight in final considerations, research restrictions and future research is given.
Parallel keywords (Croatian)	seksualni apeli ponašanje potrošača negativan i pozitivan utjecaj
Resource type	text
Access condition	No public access
Terms of use
URN:NBN	https://urn.nsk.hr/urn:nbn:hr:192:266357
Repository	https://repository.efri.uniri.hr