The impact of social media on drugstore chains business in Croatia

Mihalić, Maria

prikaz prve stranice dokumenta The impact of social media on drugstore chains business in Croatia

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undergraduate thesis

The impact of social media on drugstore chains business in Croatia

Rijeka: University of Rijeka, Faculty of Economics, 2016. urn:nbn:hr:192:994897

Mihalić, Maria

University of Rijeka
Faculty of Economics and Business

Cite this document

APA 6th Edition

Mihalić, M. (2016). The impact of social media on drugstore chains business in Croatia (Undergraduate thesis). Rijeka: University of Rijeka, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:192:994897

MLA 8th Edition

Mihalić, Maria. "The impact of social media on drugstore chains business in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:994897

Chicago 17th Edition

Mihalić, Maria. "The impact of social media on drugstore chains business in Croatia." Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:192:994897

Harvard

Mihalić, M. (2016). 'The impact of social media on drugstore chains business in Croatia', Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:192:994897

Vancouver

Mihalić M. The impact of social media on drugstore chains business in Croatia [Undergraduate thesis]. Rijeka: University of Rijeka, Faculty of Economics and Business; 2016 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:192:994897

IEEE

M. Mihalić, "The impact of social media on drugstore chains business in Croatia", Undergraduate thesis, University of Rijeka, Faculty of Economics and Business, Rijeka, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:192:994897

Cite this item: https://urn.nsk.hr/urn:nbn:hr:192:994897

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Metadata

Title	The impact of social media on drugstore chains business in Croatia
Author	Maria Mihalić
Mentor	Jasmina Dlačić (mentor)
Granter	University of Rijeka Faculty of Economics and Business Rijeka
Defense date and country	2016-07-18, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	The main purpose of this final paper is to research how much does social media affects consumer behavior in drugstore industry. Results showed that every researched drugstore chain use Facebook as a main social media and most searched drugstore chain is Bipa and its announcements about discounts are the most important to the respondents who are also most satisfy with the content of its posts and information they get through posts. Furthermore, DMs announcements about new product from are the more important than from Bipa and Kozmo. Additionally, Kozmos announcements of giveaways are the most amusing to the respondents. All in all, social media brings positive effect and increases the sales of drugstore products.
Keywords
Language	english
URN:NBN	urn:nbn:hr:192:994897
Study programme	Title: Business economics; specializations in: International Business (held in English) Course: International Business (held in English) Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Repository	Repository of the University of Rijeka, Faculty of Economics and Business
Created on	2016-12-23 10:48:05

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