NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA

Burazin, Elena

prikaz prve stranice dokumenta NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA

Download
PDF 1.12 MB

undergraduate thesis

NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA

Završni rad

Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:878216

Burazin, Elena

University of Split
Faculty of economics Split

Cite this document

APA 6th Edition

Burazin, E. (2017). NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:878216

MLA 8th Edition

Burazin, Elena. "NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:878216

Chicago 17th Edition

Harvard

Burazin, E. (2017). 'NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:878216

Vancouver

Burazin E. NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:124:878216

IEEE

E. Burazin, "NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:878216

Cite this item: https://urn.nsk.hr/urn:nbn:hr:124:878216

Please login to the repository to save this object to your list.

Metadata

Title	NOVE TEHNOLOGIJE U FUNKCIJI PROMOCIJE GRADA SOLINA : Završni rad
Author	Elena Burazin
Mentor	Daniela Garbin Praničević (mentor) MBZ: 267124
Granter	University of Split Faculty of economics Split Split
Defense date and country	2017-08, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Business Informatics
Abstract	U ovom završnom radu obrađena je uloga informacijsko - komunikacijskih tehnologija u promociji destinacije te njena uloga i značaj u promociji grada Solina. Pojava interneta omogućila je velike promjene u načinu promocije. Imidž destinacije je bitan čimbenik pri izboru destinacije, a pri stvaranju pozitivnog imidža značajnu ulogu imaju novi marketinški alati poput društvenih mreža, mobilnih aplikacija i web stranice. Oni omogućuju efikasno oglašavanje uz niske troškove, veliku brzinu širenja informacija i široki spektar korisnika koji se mogu dosegnuti te ono što je nemoguće u tradicionalnim medijima – pratiti učinke i retultate u realnom vremenu. Istraživanje je pokazalo kako je destinacijski menadžment grada Solina prepoznao mogućnost novih tehnologija u funkciji promocije grada na turističkom tržištu. Sve veći značaj imaju društvene mreže i mobilne aplikacije koje zamjenjuju tradicionalne medije.
Abstract (english)	This essay elaborates the role of informative and communicative technology in the field of destination promotion and its role and significance in the promotion of town Solin. The appearance of the internet has allowed great changes in the way of promotion. The destination image is an essential factor when choosing a destination, and in creating a positive image, new marketing tools such as social networks, mobile apps, and websites have a significant role. They allow efficient advertising with low cost, high speed of information dissemination, and a wide range of users that can be reached, and what is impossible in traditional media - track effects and retorts in real time. The research has shown that Solin's destination management has recognized the possibility of new technologies in the function of promoting the city on the tourism market. Social networks and mobile applications that replace traditional media are of increasing importance.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:124:878216
Study programme	Title: Tourism Operations Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	REFST
Created on	2017-09-20 13:53:05

Nacionalna i sveučilišna knjižnica u Zagrebu

Dabar