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master's thesis
STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d.
Završni rad
Split: University of Split, Faculty of economics Split, 2017. urn:nbn:hr:124:096368
Bošnjak, Ana
University of Split
Faculty of economics Split

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Bošnjak, A. (2017). STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:096368

Bošnjak, Ana. "STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:096368

Bošnjak, Ana. "STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad." Master's thesis, University of Split, Faculty of economics Split, 2017. https://urn.nsk.hr/urn:nbn:hr:124:096368

Bošnjak, A. (2017). 'STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad', Master's thesis, University of Split, Faculty of economics Split, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:124:096368

Bošnjak A. STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2017 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:124:096368

A. Bošnjak, "STRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:124:096368

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Metadata
TitleSTRATEGIJA RAZVOJA PODUZEĆA “DUKAT” d.d. : Završni rad
AuthorAna Bošnjak
MentorŽelimir Dulčić (mentor)
MBZ: 095935
GranterUniversity of Split
Faculty of economics Split
Split
Defense date and country2017-09, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovim diplomskim radom nastoji se pobliže upoznati sa pojmovima strategije rasta i razvoja poduzeća. Rad je prikazan na primjeru poduzeća Dukat d.d., njegovoj analizi i stanju na tržištu. U teorijskom dijelu analizirani su sami pojmovi strategije i strategijskog rasta, analiza okoline poduzeća, SWOT analiza poduzeća Dukat d.d. te pogled u budućnost, kako bi se poduzeće moglo nastaviti razvijati. Radom je obuhvaćena tema strategijskog rasta što može poslužiti poduzećima kao okvir za razvijanje njihova rasta u vidu daljnjeg razvijanja unutar samog poduzeća te na vanjskim tržištima. Poduzeće ima priliku ojačati svoju poziciju na domaćem tržištu povećanjem otkupne cijene sviježeg sirovog mlijeka te bi na taj način proizvođači mlijeka dobivali više novca po litri mlijeka. Samim time, dolazilo bi do povećanja kvalitete proizvedenog mlijeka te boljih i kvalitetnijih proizvoda. Zaključno, sve tri strane bi bile zadovoljnije, proizvođači, potrošači i poduzeće.
Abstract (english)
This diploma work seeks to get more familiar with the concepts of enterprise growth strategy. The work is focused on Dukat d.d., its analysis and market situation. In the theoretical part, the concepts of strategy and strategic growth, business environment analysis, SWOT analysis of Dukat d.d. and look to the future so that the company could continue to develop. The work deals with the theme of strategic growth, which can serve as a framework for the growth of their growth in the form of further development within the company itself and in the external markets. The company has the opportunity to strengthen its position on the domestic market by increasing the purchase price of fresh raw milk so milk producers will receive more money per liter of milk. Thus, there would be an increase in the quality of the milk produced and of better and better quality products. In conclusion, all three sides would be more satisfied, producers, consumers, and companies.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:124:096368
Study programmeTitle: Management; specializations in: Project management, Financial and Tax management, Accounting and Revision
Course: Accounting and Revision
Study programme type: professional
Study level: specialist graduate
Academic / professional title: stručni/a specijalist/ specijalistica ekonomije (stručni/a specijalist/ specijalistica ekonomije)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryREFST
Created on2018-03-14 10:58:42

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