OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O.

Buljan, Antonia

prikaz prve stranice dokumenta OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O.

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undergraduate thesis

OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O.

Završni rad

Split: University of Split, Faculty of economics Split, 2020. urn:nbn:hr:124:200364

Buljan, Antonia

University of Split
Faculty of economics Split

Cite this document

APA 6th Edition

Buljan, A. (2020). OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad (Undergraduate thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:200364

MLA 8th Edition

Buljan, Antonia. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:200364

Chicago 17th Edition

Buljan, Antonia. "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad." Undergraduate thesis, University of Split, Faculty of economics Split, 2020. https://urn.nsk.hr/urn:nbn:hr:124:200364

Harvard

Buljan, A. (2020). 'OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad', Undergraduate thesis, University of Split, Faculty of economics Split, accessed 26 March 2025, https://urn.nsk.hr/urn:nbn:hr:124:200364

Vancouver

Buljan A. OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad [Undergraduate thesis]. Split: University of Split, Faculty of economics Split; 2020 [cited 2025 March 26] Available at: https://urn.nsk.hr/urn:nbn:hr:124:200364

IEEE

A. Buljan, "OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad", Undergraduate thesis, University of Split, Faculty of economics Split, Split, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:124:200364

Cite this item: https://urn.nsk.hr/urn:nbn:hr:124:200364

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Metadata

Title	OGLAŠAVANJE PUTEM DRUŠTVENIH MREŽA NA PRIMJERU LEDO D.O.O. : Završni rad
Author	Antonia Buljan
Mentor	Biljana Crnjak Karanović (mentor) MBZ: 115860
Granter	University of Split Faculty of economics Split Split
Defense date and country	2020, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Marketing
Abstract	U ovom radu objašnjeni su temeljni koncepti bitni za razumijevanje marketinga i oglašavanja putem društvenih mreža. Poseban fokus je na društvenim mreže današnjice, kao i društvene mreže koje Ledo d.o.o. već godinama koristi u svrhu uspješnog oglašavanja. Korisnicima i potencijalnim potrošačima je danas jako bitno da je objavljeni sadržaj koristan i zabavan, inače njihov interes pada. Ključni čimbenik prilikom oglašavanja i komunikacije je odabir te poznavanje ciljne skupine.
Abstract (english)	This paper explains the basic concepts important for understanding marketing and advertising through social networks. Special focus is on today's social networks, as well as social networks that Ledo d.o.o. has been using for years for the purpose of successful advertising. It is very important for users and potential consumers today that the published content is useful and fun, otherwise their interest falls. A key factor in advertising and communication is the selection and knowledge of the target group.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:124:200364
Study programme	Title: Small enterprise management Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REFST
Created on	2020-09-22 12:41:54