UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST

Budalić, Katarina

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master's thesis

UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST

Diplomski rad

Split: University of Split, Faculty of economics Split, 2021. urn:nbn:hr:124:647405

Budalić, Katarina

University of Split
Faculty of economics Split

Cite this document

APA 6th Edition

Budalić, K. (2021). UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad (Master's thesis). Split: University of Split, Faculty of economics Split. Retrieved from https://urn.nsk.hr/urn:nbn:hr:124:647405

MLA 8th Edition

Budalić, Katarina. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:647405

Chicago 17th Edition

Budalić, Katarina. "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad." Master's thesis, University of Split, Faculty of economics Split, 2021. https://urn.nsk.hr/urn:nbn:hr:124:647405

Harvard

Budalić, K. (2021). 'UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad', Master's thesis, University of Split, Faculty of economics Split, accessed 22 March 2025, https://urn.nsk.hr/urn:nbn:hr:124:647405

Vancouver

Budalić K. UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad [Master's thesis]. Split: University of Split, Faculty of economics Split; 2021 [cited 2025 March 22] Available at: https://urn.nsk.hr/urn:nbn:hr:124:647405

IEEE

K. Budalić, "UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad", Master's thesis, University of Split, Faculty of economics Split, Split, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:124:647405

Cite this item: https://urn.nsk.hr/urn:nbn:hr:124:647405

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Metadata

Title	UTJECAJ DRUŠTVENO ODGOVORNOG POSLOVANJA NA KONKURENTSKU PREDNOST : Diplomski rad
Author	Katarina Budalić
Mentor	Marina Lovrinčević (mentor) MBZ: 295566
Granter	University of Split Faculty of economics Split Split
Defense date and country	2021-09, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics Organization and Management
Abstract	U radu se obrađuje utjecaj društveno odgovornog poslovanja na konkurentsku prednost na primjeru poduzeća Verus Pro. Motiv za provedbom istraživanja je proizašao iz činjenice da se koncept društvene odgovorno opsežno obrađuje na primjerima korporacija, dok je utjecaj društveno odgovornog poslovanja na poslovanje malih i srednjih poduzeća i dalje nedovoljno istražen. Ujedno je prepoznata potreba za obrazloženjem spone između društvene odgovornosti konkurentnosti putem imidža i reputacije poduzeća. Nakon teorijskog okvira, u radu su predstavljeni rezultati empirijskog istraživanja o društveno odgovornom poslovanju i konkurentnosti poduzeća Verus Pro. Rezultati istraživanja su potvrdili jaku pozitivnu korelaciju između društveno odgovornog poslovanja i održive konkurentnosti u poslovanju odabranog malog poduzeća.
Abstract (english)	The paper deals with the impact of corporate social responsibility on competitive advantage on the example of Verus Pro. The motive for conducting the research stemmed from the fact that the concept of corporate social responsibility is extensively covered on the examples of corporations, while the impact of corporate social responsibility on the business of small and medium enterprises is still insufficiently researched. At the same time, the need to explain the link between the social responsibility of competitiveness through the image and reputation of the company was recognized. Following the theoretical framework, the paper presents the results of empirical research on corporate social responsibility and competitiveness of Verus Pro. The results of the research confirmed a strong positive correlation between socially responsible business and sustainable competitiveness in the business of the selected small business.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:124:647405
Study programme	Title: Business Studies Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REFST
Created on	2021-11-02 13:21:54