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master's thesis
Stil života žena zrele životne dobi u kupnji odjeće
Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:352560
Volarić, Ana
University of Zagreb
Faculty of Economics and Business

Cite this document

Volarić, A. (2015). Stil života žena zrele životne dobi u kupnji odjeće (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:352560

Volarić, Ana. "Stil života žena zrele životne dobi u kupnji odjeće." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:352560

Volarić, Ana. "Stil života žena zrele životne dobi u kupnji odjeće." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:352560

Volarić, A. (2015). 'Stil života žena zrele životne dobi u kupnji odjeće', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:148:352560

Volarić A. Stil života žena zrele životne dobi u kupnji odjeće [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:148:352560

A. Volarić, "Stil života žena zrele životne dobi u kupnji odjeće", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:352560

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Metadata
TitleStil života žena zrele životne dobi u kupnji odjeće
Title (english)Mature aged women fashion lifestyle
AuthorAna Volarić
MentorSunčana Piri Rajh (mentor)
Committee memberIrena Pandža Bajs (predsjednik povjerenstva)
Committee memberSandra Horvat (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2015-09-30, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj ovog rada bio je istražiti stil života žena zrele životne dobi prilikom odabira odjeće. Stil života žena istražen je uz pomoć anketnog upitnika na uzorku od 144 žene u dobi od 50 do 63 godine. Dobiveni rezultati su pokazali kako su žene zrele životne dobi sigurne u svoj stil odijevanja te izbjegavaju mišljenja tzv. modnih stručnjaka. Posebno je bitno istaknuti kako žene i dalje vole kupovati te uživaju u kupnji, međutim nisu sklone modni trendovima i bitna komponenta im je materija, udobnost i kvaliteta ali ne i cijena. Sveukupni rezultati su pokazali kako žene zrele životne dobi svoje kupovne odlike ne donose impulzivno, nego prije odlaska u kupnju traže potrebne informacije o proizvodu.
Abstract (english)
The lifestyle of mature age women whilst shopping for clothes. The aim of this study was to investigate the lifestyle of mature age women when choosing their clothes. The lifestyle was investigated with the help of a questionnaire to a sample of 144 women aged 50 to 63 years.. The results showed that mature age women are secure in their style of dress and avoid the opinion of the so-called fashion experts. It is particularly important to point out that women still love to and enjoy to shop but are not prone to fashion trends with essential components being material, comfort and quality but not price. The overall results showed that women of mature age do not make their purchase decisions based on impulse but rather obtain the relevant product information prior to making the purchase.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:352560
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryREPEFZG
Created on2016-10-19 15:48:12

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