Utjecaj dana u tjednu i blagdana na kupovne navike potrošača

Žlender, Ana

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master's thesis

Utjecaj dana u tjednu i blagdana na kupovne navike potrošača

Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:581905

Žlender, Ana

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Žlender, A. (2016). Utjecaj dana u tjednu i blagdana na kupovne navike potrošača (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:581905

MLA 8th Edition

Žlender, Ana. "Utjecaj dana u tjednu i blagdana na kupovne navike potrošača." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:581905

Chicago 17th Edition

Harvard

Žlender, A. (2016). 'Utjecaj dana u tjednu i blagdana na kupovne navike potrošača', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:148:581905

Vancouver

Žlender A. Utjecaj dana u tjednu i blagdana na kupovne navike potrošača [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:148:581905

IEEE

A. Žlender, "Utjecaj dana u tjednu i blagdana na kupovne navike potrošača", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:581905

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:581905

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Metadata

Title	Utjecaj dana u tjednu i blagdana na kupovne navike potrošača
Title (english)	Impact of day of the week and holidays on consumer shopping behaviour
Author	Ana Žlender
Mentor	Ivana Štulec (mentor)
Committee member	Kristina Petljak (predsjednik povjerenstva)
Committee member	Dora Naletina (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2016-07-11, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Promjenom životnog stila potrošača i sve dužim radnim vremenom, zbog kojeg je vrijeme postalo ograničeni resurs, događaju se promjene u kupovnim navikama potrošača. Prodavači moraju biti spremni na promjene u poslovanju kako bi poticali potrošnju kupaca i što bolje zadovoljili njihove potrebe. Cilj rada je istražiti, koji su ključni čimbenici ponašanja potrošača obzirom na kupovinu u pojedinom danu u tjednu i blagdansku kupovinu. Nadalje, istražit će se koji demografski pokazatelji djeluju na potrošače obzirom na pojedini dan u tjednu, vrijeme trajanja kupovine te kako iznos njihove kupovine ovisi o danu u tjednu i blagdanu kako bi se dobila preciznija slika ponašanja potrošača i njihovih kupovnih navika. Podaci su prikupljeni anketnim upitnikom u Zagrebačkoj županiji. Analizom istraživanja pokazalo se kako dan u tjednu ne utječe na kupovne navike potrošača, nego da vrijeme u danu ima značajnog utjecaja na kupovne navike potrošača. Također, analizom podataka utvrđeno je da demografski pokazatelji imaju utjecaj na ponašanje potrošača obzirom na pojedini dan u tjednu i blagdan.
Abstract (english)	By changing consumer's lifestyle and increasing working hours, for which the time has become a limited resource, some changes in shopping habits of consumers are happening. Sellers must be prepared for business changes in order to encourage consumption of customers and meeting their needs better. The aim is to explore what are the key factors of consumer behavior with regard to the purchase in a particular day of the week and holiday shopping. Furthermore, this paper will explore how demographic indicators act on consumers due to the particular day of the week, the duration of purchase and how the amount of their purchase depends on the day and holiday to obtain a more accurate picture of consumer behaviour and their buying habits. Data were collected by online questionnaire in Zagreb County. The analysis results showed that the day of the week does not affect the buying habits of consumers, but time of day has an impact on consumer purchasing habits. Also, analysis of the data revealed which demographic indicators have an impact on consumer behaviour with regard to the particular day of the week and the holiday.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:581905
Study programme	Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2016-11-23 16:59:43

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