Given the necessity of efficient supply chains for market competition, especially within the pharmaceutical sector, this paper explores the complex challenges that globalization, economic policies, price control, and rapidly advancing technology pose to the pharmaceutical industry. Contemporary management of pharmaceutical supply chains involves a wide range of participants, from consumers to regulatory bodies, making it strategically significant for the timely supply of medications. The objectives of this specialist paper include identifying and analyzing the specifics of the pharmaceutical supply chain, recognizing strategic challenges, and conducting a case study that will serve as a basis for developing practical recommendations for the industry. The paper underscores the importance of supply chain management strategy in the context of potential disruptions, providing guidelines for their effective implementation in the future. The methodological approach combines primary and secondary research, using various sources to deeply analyze current strategies and practices in managing the supply chain in the pharmaceutical industry. The practical case study of a selected pharmaceutical company further provides insight into the actual strategies and techniques of supply chain management. The work offers thorough analyses, strategic approaches to solving challenges, and recommendations for improvement, presenting itself as a relevant resource for industry professionals, steering further research towards developing even more efficient strategies for managing pharmaceutical supply chains.