Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka

Šuveljak, Stela

prikaz prve stranice dokumenta Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka

Download
PDF 3.27 MB

master's thesis

Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka

Power BI i Looker Studio

Zagreb: University of Zagreb, Faculty of Economics and Business, 2025. urn:nbn:hr:148:374329

Šuveljak, Stela

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Šuveljak, S. (2025). Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka : Power BI i Looker Studio (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:374329

MLA 8th Edition

Šuveljak, Stela. "Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka : Power BI i Looker Studio." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2025. https://urn.nsk.hr/urn:nbn:hr:148:374329

Chicago 17th Edition

Harvard

Šuveljak, S. (2025). 'Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka : Power BI i Looker Studio', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 17 March 2025, https://urn.nsk.hr/urn:nbn:hr:148:374329

Vancouver

Šuveljak S. Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka : Power BI i Looker Studio [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2025 [cited 2025 March 17] Available at: https://urn.nsk.hr/urn:nbn:hr:148:374329

IEEE

S. Šuveljak, "Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka : Power BI i Looker Studio", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2025. Available at: https://urn.nsk.hr/urn:nbn:hr:148:374329

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:374329

Please login to the repository to save this object to your list.

Metadata

Title	Analiza prodajnih podataka upotrebom alata za poslovnu inteligenciju i vizualizaciju podataka : Power BI i Looker Studio
Title (english)	Analysis of Sales Data using Business Intelligence and Data Visualization tools : Power BI and Looker Studio
Author	Stela Šuveljak
Mentor	Ana-Marija Stjepić (mentor)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2025-02-27, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Podaci predstavljaju neizostavnu komponentu koja na svim područjima djelatnosti donosi višestruke koristi u razvoju poduzeća. Njihova se važnost posebno ističe u području prodaje. Proces prodaje podrazumijeva manipulaciju podacima u svrhu dobivanja informacija o kupcima, proizvodu i učinkovitosti prodajnih strategija. Za dobivanje sveobuhvatnog uvida o poslovanju prodajnog poduzeća, potrebno je napraviti analizu prodajnih podataka. Postupkom analize dobivaju se važni uvidi o trenutnom stanju prodaje. U današnjem poslovnom okruženju, za analizu podataka često se koriste alati poslovne inteligencije. Alati poslovne inteligencije omogućuju da proces analize bude brz, kvalitetan i jednostavan. Dio alata poslovne inteligencije predstavljaju alati za vizualizaciju podataka. Iako je njihova primarna svrha stvaranje vizualnih prikaza nakon već odrađene analize podataka, oni se mogu koristiti i u procesu analize. U ovom radu provedeno je istraživanje o mogućnostima koje alati za poslovnu inteligenciju i vizualizaciju podataka pružaju u procesu analize podataka. Istraživanje je provedeno pregledom literature na temu analize podataka pomoću alata za vizualizaciju podataka te analizom odabranog seta podataka o prodaji trgovačkog lanca uz pomoć dva alata za vizualizaciju podataka: Power BI i Looker Studio. Analiza prodajnih podataka paralelno je provedena pomoću oba alata kako bi se na kraju došlo do zaključka o tome koji od alata za poslovnu inteligenciju i vizualizaciju podataka omogućava kvalitetniju analizu prodajnih podataka.
Abstract (english)	Data represents an indispensable component of development of the company in all areas of activity. Their importance stands out especially in the field of sales. The sales process implies the manipulation of data for the purpose of obtaining information about customers, the product and the effectiveness of sales strategies. To obtain a comprehensive insight into the operations of a sales company, it is necessary to analyze sales data. The process of analysis provides important insights into the current state of sales. In today's business environment, business intelligence tools are often used to analyze data. Business intelligence tools enable the analysis process to be faster, better and more effective. Part of the business intelligence tools are data visualization tools. Although their primary purpose is to create visual representations after data analysis has already been done, they can also be used in the analysis process. In this paper, research was conducted on the possibilities that business intelligence and data visualization tools provide in the process of data analysis. The research was conducted by literature research on the topic of data analysis as well as using data visualization tools and analyzing a selected set of sales data of a retail chain with the help of two data visualization tools: Power BI and Looker Studio. The analysis of sales data was carried out in parallel using both tools in order to finally reach a conclusion about which of the tools for business intelligence and data visualization enables a better analysis of sales data.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:374329
Study programme	Title: Business economics Study programme type: university Study level: integrated undergraduate and graduate Academic / professional title: sveučilišni magistar ekonomije/sveučilišna magistra ekonomije (sveučilišni magistar ekonomije/sveučilišna magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	REPEFZG
Created on	2025-03-04 16:30:39