Marketing kulturnog turizma otoka Hvara

Šantić, Valentina

prikaz prve stranice dokumenta Marketing kulturnog turizma otoka Hvara

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master's thesis

Marketing kulturnog turizma otoka Hvara

Zagreb: University of Zagreb, Faculty of Economics and Business, 2015. urn:nbn:hr:148:231271

Šantić, Valentina

University of Zagreb
Faculty of Economics and Business

Cite this document

APA 6th Edition

Šantić, V. (2015). Marketing kulturnog turizma otoka Hvara (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:231271

MLA 8th Edition

Šantić, Valentina. "Marketing kulturnog turizma otoka Hvara." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:231271

Chicago 17th Edition

Šantić, Valentina. "Marketing kulturnog turizma otoka Hvara." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2015. https://urn.nsk.hr/urn:nbn:hr:148:231271

Harvard

Šantić, V. (2015). 'Marketing kulturnog turizma otoka Hvara', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 27 March 2025, https://urn.nsk.hr/urn:nbn:hr:148:231271

Vancouver

Šantić V. Marketing kulturnog turizma otoka Hvara [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2015 [cited 2025 March 27] Available at: https://urn.nsk.hr/urn:nbn:hr:148:231271

IEEE

V. Šantić, "Marketing kulturnog turizma otoka Hvara", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2015. Available at: https://urn.nsk.hr/urn:nbn:hr:148:231271

Cite this item: https://urn.nsk.hr/urn:nbn:hr:148:231271

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Metadata

Title	Marketing kulturnog turizma otoka Hvara
Title (english)	Marketing of cultural tourism of island Hvar
Author	Valentina Šantić
Mentor	Darko Prebežac (mentor)
Committee member	Josip Mikulić (predsjednik povjerenstva)
Committee member	Zvjezdana Hendija (član povjerenstva)
Granter	University of Zagreb Faculty of Economics and Business Zagreb
Defense date and country	2015-09-28, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Rad istražuje zastupljenost kulturnog turizma na otoku Hvaru te utjecaj marketinga u kulturnom turizmu. Kulturni turizam označava kretanje ljudi koje je uzrokovano kulturnim atrakcijama izvan njihovog uobičajenog mjesta stanovanja, s namjerom sakupljanja novih informacija i iskustava kako bi zadovoljili svoje kulturne potrebe. Ima dugu povijest i sa svojim korijenima, još iz Grand Tour putovanja, predstavlja originalan oblik turizma. Hvar, kao kolijevka hrvatskog turizma, može se pohvaliti sa 147 godina starom turističkom tradicijom, i danas je svjetski poznato turističko odredište, kojeg posjećuju najzahtjevniji posjetitelji iz cijelog svijeta. Motivi koji potiču kulturne turiste da kao destinaciju odaberu otok Hvar jesu njegova bogata povijest i kulturna baština. Generacijska ljestvica kulturnih turista otoka Hvara je široka, ali najvažniji segment njegove kulturno-turističke potražnje predstavljaju posjetitelji mlađe životne dobi. Turistički centri kulture su Jelsa, Grad Hvar, Stari grad i Sućuraj.
Abstract (english)	The work explores abundance of cultural tourism at Hvar island, as well as the marketing influence in the cultural tourism. The cultural tourism symbolizes peoples' movement which is caused by the cultural atractions outside their common whereabouts, with the intention of collecting new information and experiences in order to satisfy their cultural needs. It has a long history and with its Grand Tour root represents the original cultural form. Hvar island, as the cradle of croatian tourism, can be complemented with 147 year-old turistic tradition. Today it is a world known turistic destination visited by the most demanding visitors from all around the globe. Motifs stimulating cultural tourists to choose Hvar island as their destination are island's rich history and cultural legacy. Cultural tourist generation scale is wide but the most important segment of its cultural touristic claims represent visitors of younger age. Touristic cultural centres are Jelsa, Hvar town, Old town and Sućuraj.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:148:231271
Study programme	Title: Business Economics Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	REPEFZG
Created on	2016-11-17 16:03:53