prikaz prve stranice dokumenta Upravljanje lancem specijaliziranih prodavaonica
Access restricted to students and staff of home institution
master's thesis
Upravljanje lancem specijaliziranih prodavaonica
Zagreb: University of Zagreb, Faculty of Economics and Business, 2016. urn:nbn:hr:148:744953
Gjureković, Martin
University of Zagreb
Faculty of Economics and Business

Cite this document

Gjureković, M. (2016). Upravljanje lancem specijaliziranih prodavaonica (Master's thesis). Zagreb: University of Zagreb, Faculty of Economics and Business. Retrieved from https://urn.nsk.hr/urn:nbn:hr:148:744953

Gjureković, Martin. "Upravljanje lancem specijaliziranih prodavaonica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:744953

Gjureković, Martin. "Upravljanje lancem specijaliziranih prodavaonica." Master's thesis, University of Zagreb, Faculty of Economics and Business, 2016. https://urn.nsk.hr/urn:nbn:hr:148:744953

Gjureković, M. (2016). 'Upravljanje lancem specijaliziranih prodavaonica', Master's thesis, University of Zagreb, Faculty of Economics and Business, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:148:744953

Gjureković M. Upravljanje lancem specijaliziranih prodavaonica [Master's thesis]. Zagreb: University of Zagreb, Faculty of Economics and Business; 2016 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:148:744953

M. Gjureković, "Upravljanje lancem specijaliziranih prodavaonica", Master's thesis, University of Zagreb, Faculty of Economics and Business, Zagreb, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:148:744953

Please login to the repository to save this object to your list.
Metadata
TitleUpravljanje lancem specijaliziranih prodavaonica
Title (english)Specialized store chain management
AuthorMartin Gjureković
MentorDario Dunković (mentor)
Committee memberSanda Renko (predsjednik povjerenstva)
Committee memberKristina Petljak (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Economics and Business
Zagreb
Defense date and country2016-09-08, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Cilj rada predstavlja definiranje temeljnih odrednica važnih za upravljanje lancem specijaliziranih prodavaonica. U radu se analizira utjecaj bitnih odrednica upravljanja na uspjeh poslovanja. Glavne odrednice upravljanja lancem prodavaonica su upravljanje lancem opskrbe, upravljanje asortimanom, formiranje cijena, promocija, upravljanje ljudskim resursima, lokacija prodavaonice, kontrola troškova, upravljanje robom, konkurencija te pružanje usluga. Metodologija korištena u radu obuhvaća korištenje literature poznatih autora, časopisa te baza podataka. Empirijsko istraživanje provedeno je studijom slučaja, odnosno intervjuem. Intervju se sastoji od dvanaest pitanja. Cilj istraživanja je doći do podataka o važnosti temeljnih odrednica upravljanja za menadžment poduzeća. Rezultati pokazuju da menadžment poduzeća ulaže u bitne odrednice upravljanja.
Abstract (english)
The aim of this thesis is to define the basic guidelines for the management of specialized store chain. This paper analyzes the impact of the important features of management on the success of the business. The main guidelines of the store chain management are supply chain management, management of assortment, pricing, promotion, human resource management, location of stores, cost control, management of goods, competition and the provision of services. The methodology used in the work involves the use of literature of known authors, journals and databases. Empirical research was conducted by a case study or an interview. The interview consists of twelve questions. The goal of the research is to obtain data on the importance of basic management guidelines for the management of the company. The results show that the company is investing in all of the important management guidelines.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:148:744953
Study programmeTitle: Business Economics
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryREPEFZG
Created on2016-11-25 09:37:35

(©) Nacionalna i sveučilišna knjižnica u Zagrebu 2015. Sva prava pridržana. | Hrvatske bratske zajednice 4 p.p. 550, 10000 Zagreb, Hrvatska Tel. ++ 385 1 616-4040
OIB: 84838770814 | IBAN: HR66 2340 0091 1000 1008 1, Porezni broj (PDV identifikacijski broj) - VAT Number: HR84838770814
Prijava u repozitorij