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master's thesis
Marketinške paradigme digitalnog doba
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:860488
Valentina, Kurtanjek
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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Valentina, K. (2018). Marketinške paradigme digitalnog doba (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:860488

Valentina, Kurtanjek. "Marketinške paradigme digitalnog doba." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:860488

Valentina, Kurtanjek. "Marketinške paradigme digitalnog doba." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:860488

Valentina, K. (2018). 'Marketinške paradigme digitalnog doba', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:860488

Valentina K. Marketinške paradigme digitalnog doba [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:860488

K. Valentina, "Marketinške paradigme digitalnog doba", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:860488

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Metadata
TitleMarketinške paradigme digitalnog doba
Title (english)The digital age marketing paradigms
AuthorKurtanjek Valentina
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2018-09-10, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
Rad se prvenstveno bavi analizom marketinških paradigmi kroz povijest i marketinškim trendovima digitalnog doba. Točnije promatra se utjecaj umjetne inteligencije, marketinga stvari, virtualne stvarnosti i big data-e na ponašanje potrošača te se predviđaju marketinški trendovi u sljedećih 10 godina. Uz to, detaljno se analizira i utjecaj tehnika internetskog marketinga te njihov doprinos u ovom području.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:860488
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
RepositoryFaculty of Organization and Informatics - Digital Repository
Created on2019-03-04 11:03:06

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