Distribucija robe široke potrošnje

Klarić, Patricia

prikaz prve stranice dokumenta Distribucija robe široke potrošnje

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undergraduate thesis

Distribucija robe široke potrošnje

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2018. urn:nbn:hr:211:900554

Klarić, Patricia

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

APA 6th Edition

Klarić, P. (2018). Distribucija robe široke potrošnje (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:900554

MLA 8th Edition

Klarić, Patricia. "Distribucija robe široke potrošnje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:900554

Chicago 17th Edition

Klarić, Patricia. "Distribucija robe široke potrošnje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2018. https://urn.nsk.hr/urn:nbn:hr:211:900554

Harvard

Klarić, P. (2018). 'Distribucija robe široke potrošnje', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:900554

Vancouver

Klarić P. Distribucija robe široke potrošnje [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2018 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:211:900554

IEEE

P. Klarić, "Distribucija robe široke potrošnje", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:211:900554

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:900554

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Metadata

Title	Distribucija robe široke potrošnje
Title (english)	Distribution of consumer goods
Author	Patricia Klarić
Mentor	Vladimir Kovšca (mentor) MBZ: 264450
Committee member	Stjepan Dvorski MBZ: 218636
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2018-09-17, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	U ovome radu fokus je usmjeren na distribuciju robe široke potrošnje, te su tako definirani svi relevantni pojmovi poput same distribucije, marketinških kanala, sudionika distribucije, te je ukratko objašnjen sustav logističko-distribucijskih centara. Počinje sa pojmom distribucija, nekoliko definicija distribucije, između kojih je i definicija Međunarodne trgovinske komore. Objašnjena je distribucija kao dio logistike. Nadalje, objašnjeni su kanali distribucije, povezanost distribucije i najvažnije odluke kod izbora kanala distribucije. Opisane su strategije distribucije i troškovi neposredne i posredne prodaje. Također su opisane vrste kanala distribucije, te izravni i neizravni kanali prodaje na međunarodnom tržištu.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:900554
Study programme	Title: Economics of Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2019-03-04 12:30:46

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