Upravljanje kanalima distribucije

Čeko, Saša

prikaz prve stranice dokumenta Upravljanje kanalima distribucije

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undergraduate thesis

Upravljanje kanalima distribucije

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:873225

Čeko, Saša

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

APA 6th Edition

Čeko, S. (2020). Upravljanje kanalima distribucije (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:873225

MLA 8th Edition

Čeko, Saša. "Upravljanje kanalima distribucije." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:873225

Chicago 17th Edition

Čeko, Saša. "Upravljanje kanalima distribucije." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:873225

Harvard

Čeko, S. (2020). 'Upravljanje kanalima distribucije', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:873225

Vancouver

Čeko S. Upravljanje kanalima distribucije [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:211:873225

IEEE

S. Čeko, "Upravljanje kanalima distribucije", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:873225

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:873225

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Metadata

Title	Upravljanje kanalima distribucije
Title (english)	Distribution channel management
Author	Saša Čeko
Mentor	Damir Dobrinić (mentor) MBZ: 215903
Committee member	Iva Gregurec (član povjerenstva) MBZ: 301524
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2020-09-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	Svrha rada je naglasiti važnost kanala distribucije kako bi poduzeće efikasno dostavilo proizvod krajnjem kupcu. Danas kupci postaju sve zahtjevniji pa se poduzeće prilagođava trendovima koje prati i kanal distribucije. U ovisnosti od prirode posla tvrtke, raste i duljina kanala zbog dodavanja posrednika u kanal distribucije. Vrste kanala distribucije su: kanal nulte razine, kanal prve razine, kanal druge razine te kanal treće razine. U ovisnosti od načina dostave proizvoda na mjesto prodaje razlikuju se veleprodaja i maloprodaja. Danas tvrtka različitim marketinškim aktivnostima maloprodaje privlači kupce i zadržava postojeće.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:873225
Study programme	Title: Information Technology in Business Application Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2021-05-06 07:55:16

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