prikaz prve stranice dokumenta Online video oglašavanje
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master's thesis
Online video oglašavanje
Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:063794
Lea, Treska
University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

Lea, T. (2020). Online video oglašavanje (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:063794

Lea, Treska. "Online video oglašavanje." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:063794

Lea, Treska. "Online video oglašavanje." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:063794

Lea, T. (2020). 'Online video oglašavanje', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 16 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:063794

Lea T. Online video oglašavanje [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 April 16] Available at: https://urn.nsk.hr/urn:nbn:hr:211:063794

T. Lea, "Online video oglašavanje", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:063794

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Metadata
TitleOnline video oglašavanje
Title (english)Online video advertising
AuthorTreska Lea
MentorDamir Dobrinić (mentor)
MBZ: 215903
Committee memberIva Gregurec (član povjerenstva)
MBZ: 301524
GranterUniversity of Zagreb
Faculty of Organization and Informatics
(Department of Economics)
Varaždin
Defense date and country2020-09-21, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Information and Communication Sciences
Organization and Informatics
Abstract
U ovom diplomskom radu naglasak se stavlja na video oglašavanje kao jednostavan i vizualan način predstavljanja proizvoda kupcima. Na početku rada opisuje se oglašavanje u marketingu i navode se oblici, ciljevi, funkcije te mediji oglašavanja. Definiran je pojam oglašavanja putem Interneta uz navođenje svih drugih oblika oglašavanja. Također, u teorijskom djelu rada prikazane su vrste video oglasa. Najpopularnije mjesto gdje se kreira najviše video sadržaja je YouTube. U radu će se detaljnije prikazati načini i oblici oglašavanja putem YouTube platforme kao i mjerenje izvedbe video oglasa. Na kraju rada prikazani su rezultati istraživanja čija je svrha bila istražiti utjecaj vrijednosti i stava o online video oglašavanju.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:211:063794
Study programmeTitle: Economics of Entrepreneurship
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to authenticated users
Terms of useLicence Attribution-NonCommercial-NoDerivs 3.0 Unported (CC BY-NC-ND 3.0) icon
RepositoryFaculty of Organization and Informatics - Digital Repository
Created on2021-05-10 11:17:42

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