Upravljanje marketinškom komunikacijom putem virtualnih zajednica

Bilokapić, Stipe

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undergraduate thesis

Upravljanje marketinškom komunikacijom putem virtualnih zajednica

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2019. urn:nbn:hr:211:326634

Bilokapić, Stipe

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

APA 6th Edition

Bilokapić, S. (2019). Upravljanje marketinškom komunikacijom putem virtualnih zajednica (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:326634

MLA 8th Edition

Bilokapić, Stipe. "Upravljanje marketinškom komunikacijom putem virtualnih zajednica." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:326634

Chicago 17th Edition

Bilokapić, Stipe. "Upravljanje marketinškom komunikacijom putem virtualnih zajednica." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2019. https://urn.nsk.hr/urn:nbn:hr:211:326634

Harvard

Bilokapić, S. (2019). 'Upravljanje marketinškom komunikacijom putem virtualnih zajednica', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:326634

Vancouver

Bilokapić S. Upravljanje marketinškom komunikacijom putem virtualnih zajednica [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2019 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:326634

IEEE

S. Bilokapić, "Upravljanje marketinškom komunikacijom putem virtualnih zajednica", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:211:326634

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:326634

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Metadata

Title	Upravljanje marketinškom komunikacijom putem virtualnih zajednica
Title (english)	Marketing communication management through virtual communities
Author	Stipe Bilokapić
Mentor	Iva Gregurec (mentor) MBZ: 301524
Committee member	Damir Dobrinić MBZ: 215903
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2019-07-15, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	Teorijskim okvirom ovog rada će se postaviti pojmovne odrednice komunikacije, internetske marketinške komunikacije, virtualnih zajednica, te pregled osnovnih vrsta virtualnih zajednica i njihova djelovanja na razvoj community managementa. Na primjerima će se prikazati utjecaj community managementa na komunikaciju između poduzeća i potrošača.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:326634
Study programme	Title: Information Technology in Business Application Study programme type: professional Study level: undergraduate Academic / professional title: stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike (stručni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) poslovne informatike)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2020-04-27 07:53:05

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