Marketing experience in gaming industry

Šarić, Ante

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master's thesis

Marketing experience in gaming industry

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2020. urn:nbn:hr:211:073392

Šarić, Ante

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

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APA 6th Edition

Šarić, A. (2020). Marketing experience in gaming industry (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:073392

MLA 8th Edition

Šarić, Ante. "Marketing experience in gaming industry." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:073392

Chicago 17th Edition

Šarić, Ante. "Marketing experience in gaming industry." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2020. https://urn.nsk.hr/urn:nbn:hr:211:073392

Harvard

Šarić, A. (2020). 'Marketing experience in gaming industry', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:073392

Vancouver

Šarić A. Marketing experience in gaming industry [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2020 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:211:073392

IEEE

A. Šarić, "Marketing experience in gaming industry", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:211:073392

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:073392

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Metadata

Title	Marketing experience in gaming industry
Title (croatian)	Marketing iskustva u industriji video igara
Author	Ante Šarić
Mentor	Iva Gregurec (mentor) MBZ: 301524
Committee member	Damir Dobrinić (član povjerenstva) MBZ: 215903
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2020-09-21, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	This thesis is about marketing experience and how it affects different type of industries. First part of the thesis defines my points of experience marketing and how it can effect customer experience. Second part of thesis is about experience marketing in gaming industry and it also involves a research that was done for the purpose of writing this thesis. This thesis will map experience marketing from its first mention by Pine and Gilmore in their book Experience economy (1998), till today where it is connected to all kind of other industries as well as the future it holds for marketing in general. This thesis will also describe key benefits and setbacks experience marketing can have for companies and some examples of successful and unsuccessful experience marketing campaigns. Focus of last part of thesis is on experience marketing in gaming industry and how it can affect customers and how brands can benefit from experience marketing campaigns in gaming industry. At the end of thesis there are research results of how hardware, video games, and social aspects of video games influences people and their experience regarding video games.
Keywords
Language	english
URN:NBN	urn:nbn:hr:211:073392
Study programme	Title: Economics of Entrepreneurship Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomike poduzetništva (magistar/magistra ekonomike poduzetništva)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2021-05-10 11:39:13

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