Prirodno oglašavanje

Sraga, Iva

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undergraduate thesis

Prirodno oglašavanje

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2021. urn:nbn:hr:211:272451

Sraga, Iva

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

APA 6th Edition

Sraga, I. (2021). Prirodno oglašavanje (Undergraduate thesis). Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:272451

MLA 8th Edition

Sraga, Iva. "Prirodno oglašavanje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:272451

Chicago 17th Edition

Sraga, Iva. "Prirodno oglašavanje." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2021. https://urn.nsk.hr/urn:nbn:hr:211:272451

Harvard

Sraga, I. (2021). 'Prirodno oglašavanje', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 25 March 2023, https://urn.nsk.hr/urn:nbn:hr:211:272451

Vancouver

Sraga I. Prirodno oglašavanje [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2021 [cited 2023 March 25] Available at: https://urn.nsk.hr/urn:nbn:hr:211:272451

IEEE

I. Sraga, "Prirodno oglašavanje", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:211:272451

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:272451

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Metadata

Title	Prirodno oglašavanje
Title (english)	Native advertising
Author	Iva Sraga
Mentor	Damir Dobrinić (mentor) MBZ: 215903
Committee member	Iva Gregurec (član povjerenstva) MBZ: 301524
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2021-09-15, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	U radu se opisuje prirodno oglašavanje (eng. Native advertising) te njegova uloga u području marketinga. U današnjici ovaj način oglašavanja postao je uspješniji u usporedbi s tradicionalnim. Kroz rad detaljnije je definiran pojam prirodnog oglašavanja te su navedene vrste, elementi i ciljevi koji se njime žele postići. S povijesnog gledišta razvoj oglašavanja započinje putem tiska, a zatim se prelazi na moderniji oblik putem digitalnih medija. Sve promotivne aktivnosti imaju svoje prednosti i nedostatke s kojima se članovi koji rade na određenoj kampanji susreću i uče nositi s njihovim izazovima. Kako bih se postigla uspješnost oglašavanjem od velike važnosti je njezino mjerenje i uzastopno praćenje.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:272451
Study programme	Title: Economics of Entrepreneurship Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2021-09-20 04:11:36