Analitički CRM - analiza korištenja web mjesta

Mislav, Knez

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master's thesis

Analitički CRM - analiza korištenja web mjesta

Varaždin: University of Zagreb, Faculty of Organization and Informatics, 2022. urn:nbn:hr:211:341192

Mislav, Knez

University of Zagreb
Faculty of Organization and Informatics
Department of Information Systems Development

Cite this document

APA 6th Edition

Mislav, K. (2022). Analitički CRM - analiza korištenja web mjesta (Master's thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:341192

MLA 8th Edition

Mislav, Knez. "Analitički CRM - analiza korištenja web mjesta." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:341192

Chicago 17th Edition

Mislav, Knez. "Analitički CRM - analiza korištenja web mjesta." Master's thesis, University of Zagreb, Faculty of Organization and Informatics, 2022. https://urn.nsk.hr/urn:nbn:hr:211:341192

Harvard

Mislav, K. (2022). 'Analitički CRM - analiza korištenja web mjesta', Master's thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:341192

Vancouver

Mislav K. Analitički CRM - analiza korištenja web mjesta [Master's thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2022 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:211:341192

IEEE

K. Mislav, "Analitički CRM - analiza korištenja web mjesta", Master's thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2022. Available at: https://urn.nsk.hr/urn:nbn:hr:211:341192

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:341192

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Metadata

Title	Analitički CRM - analiza korištenja web mjesta
Title (english)	Analitički CRM - analiza korištenja web mjesta
Author	Knez Mislav
Mentor	Sandro Gerić (mentor) MBZ: 262613
Committee member	Ruben Picek (član povjerenstva) MBZ: 241564
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Information Systems Development) Varaždin
Defense date and country	2022-09-05, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	U teorijskom dijelu rada obraditi ću CRM i njegove elemente, a najviše pažnje posvetiti ću analitičkom CRM-u. Nakon toga obraditi ću načine praćenja korisnika i analizu upotrebe web mjesta u kontekstu CRM-a. Jedan od najvažnijih načina praćenja korisnika biti će clickstream analiza koju ću koristiti i u praktičnom dijelu rada. Praktični dio rada sastojati će se od dva dijela. Prvi dio praktičnog rada biti će izrada web stranice, a drugi dio biti će praćenje korisnika i analiza upotrebe tog web mjesta clickstream analizom na kojima će se donijeti neki zaključci.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:341192
Study programme	Title: Business Systems Organization Study programme type: university Study level: graduate Academic / professional title: magistar/magistra informatike (magistar/magistra informatike)
Type of resource	Text
File origin	Born digital
Access conditions	Open access
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2022-09-12 04:00:15

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