Analitički CRM

Čižmešija, Antonela

prikaz prve stranice dokumenta Analitički CRM

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undergraduate thesis

Analitički CRM

Varaždin: University of Zagreb, Faculty of Organization and Informatics Varaždin, 2013. urn:nbn:hr:211:397539

Čižmešija, Antonela

University of Zagreb
Faculty of Organization and Informatics
Department of Economics

Cite this document

APA 6th Edition

Čižmešija, A. (2013). Analitički CRM (Undergraduate thesis). Varaždin: University of Zagreb, Faculty of Organization and Informatics. Retrieved from https://urn.nsk.hr/urn:nbn:hr:211:397539

MLA 8th Edition

Čižmešija, Antonela. "Analitički CRM." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:397539

Chicago 17th Edition

Čižmešija, Antonela. "Analitički CRM." Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, 2013. https://urn.nsk.hr/urn:nbn:hr:211:397539

Harvard

Čižmešija, A. (2013). 'Analitički CRM', Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:211:397539

Vancouver

Čižmešija A. Analitički CRM [Undergraduate thesis]. Varaždin: University of Zagreb, Faculty of Organization and Informatics; 2013 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:211:397539

IEEE

A. Čižmešija, "Analitički CRM", Undergraduate thesis, University of Zagreb, Faculty of Organization and Informatics, Varaždin, 2013. Available at: https://urn.nsk.hr/urn:nbn:hr:211:397539

Cite this item: https://urn.nsk.hr/urn:nbn:hr:211:397539

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Metadata

Title	Analitički CRM
Title (english)	Analytical CRM
Author	Antonela Čižmešija
Mentor	Damir Dobrinić (mentor) MBZ: 215903
Committee member	Iva Gregurec MBZ: 301524
Granter	University of Zagreb Faculty of Organization and Informatics (Department of Economics) Varaždin
Defense date and country	2013-09-20, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Information and Communication Sciences Organization and Informatics
Abstract	Cilj ovog rada jest opisivanje analitičkog CRM-a u okviru upravljanja odnosa s klijentima s informatičkog aspekta gledanja. CRM će biti prikazan kao moćna poslovna strategija usmjerena na potrebe i ponašanja potrošača u cilju stvaranja odnosa lojalnosti, konkurentske prednosti i povećanja profita poduzeća. Customer Relationship Management biti će razrađen u okviru svojih podsustava: operativnog, analitičkog i kolaborativnog. Naglasak je stavljen na upravljanje analitičkim CRM-om čija je uloga prikupljanje, pohranjivanje i sistematizacija podataka o kupcima pomoću BI (Business Intelligence) alata. Primjerima organizacije i djelovanja CRM-a na području Republike Hrvatske bit će pak prikazano kako analitički CRM funkcionira u stvarnim sustavima.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:211:397539
Study programme	Title: Information Systems Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) informatike)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Faculty of Organization and Informatics - Digital Repository
Created on	2017-01-25 13:47:45

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