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master's thesis
Uloga digitalnog marketinga u promociji komunikacijskih usluga
Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. urn:nbn:hr:119:735228
Parlov, Hrvoje
University of Zagreb
Faculty of Transport and Traffic Sciences
Independent chairs
Chair of Transport Law and economics

Cite this document

Parlov, H. (2017). Uloga digitalnog marketinga u promociji komunikacijskih usluga (Master's thesis). Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences. Retrieved from https://urn.nsk.hr/urn:nbn:hr:119:735228

Parlov, Hrvoje. "Uloga digitalnog marketinga u promociji komunikacijskih usluga." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:119:735228

Parlov, Hrvoje. "Uloga digitalnog marketinga u promociji komunikacijskih usluga." Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, 2017. https://urn.nsk.hr/urn:nbn:hr:119:735228

Parlov, H. (2017). 'Uloga digitalnog marketinga u promociji komunikacijskih usluga', Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, accessed 24 April 2024, https://urn.nsk.hr/urn:nbn:hr:119:735228

Parlov H. Uloga digitalnog marketinga u promociji komunikacijskih usluga [Master's thesis]. Zagreb: University of Zagreb, Faculty of Transport and Traffic Sciences; 2017 [cited 2024 April 24] Available at: https://urn.nsk.hr/urn:nbn:hr:119:735228

H. Parlov, "Uloga digitalnog marketinga u promociji komunikacijskih usluga", Master's thesis, University of Zagreb, Faculty of Transport and Traffic Sciences, Zagreb, 2017. Available at: https://urn.nsk.hr/urn:nbn:hr:119:735228

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Metadata
TitleUloga digitalnog marketinga u promociji komunikacijskih usluga
Title (english)The role of digital marketing in the promotion of communication services
AuthorHrvoje Parlov
MentorMarinko Jurčević (mentor)
Committee memberDragan Peraković (predsjednik povjerenstva)
Committee memberSiniša Husnjak (član povjerenstva)
Committee memberIvan Grgurević (član povjerenstva)
GranterUniversity of Zagreb
Faculty of Transport and Traffic Sciences
(Independent chairs)
(Chair of Transport Law and economics)
Zagreb
Defense date and country2017-09-26, Croatia
Scientific / art field,
discipline and subdiscipline		TECHNICAL SCIENCES
Traffic and Transport Technology
Postal and Telecommunications Traffic
Abstract
Uloga digitalnog marketinga u promociji komunikacijskih usluga ima za cilj i svrhu povezati ponudu i potražnju, omogućujući jednostavniju, konkretniju i učinkovitiju promociju tih usluga, koristeći pritom tehnike i kanale koje digitalni marketing nudi. Digitalni marketing usmjeren je ka kupcu, postavlja njega u središte, omogućuje opciju podešavanja ciljne skupine kroz različite metode segmentiranja tržišta, te samim time pruža mogućnost uštede resursa i novca. Potencijalnom kupcu omogućava pregled ponude i ideja iz udobnosti svog doma, a osobama odgovornim za marketing čak i rad od kuće, pogotovo ako se radi o kampanjama na danas jednom od najpopularnijih kanala, društvenim mrežama. Rezultati ankete, kao sastavni dio diplomskog rada dali su pozitivne odgovore na potrebu korištenja digitalnog marketinga u promociji usluga. Prikazali su načine razmišljanja korisnika, koja vrsta oglašavanja ih odbija od kupnje, te što misle koje su tehnike i kanali najučinkovitiji.
Abstract (english)
The role of digital marketing in promoting communication services has the goal and purpose to connect supply and demand, enabling simpler, more concrete and effective promotion of these services, using the techniques and channels that digital marketing offers. Digital marketing focuses on the customer, places him in the center, allows the option of adjusting the target group through various market segmentation methods, and thus provides the opportunity to save resources and money. A buyer can view offers and ideas from the comfort of their home, and people who are responsible for marketing can even work from home, especially if they use one of the most popular channels today, social networks. The results of the survey, as an integral part of the graduate thesis, provided positive answers to the need of using digital marketing in promotion of services. They showed ways of thinking of the user, what type of advertising refuses them to buy product, and their opinion about which techniques and channels are the most effective.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:119:735228
Study programmeTitle: Traffic and Transport; specializations in: Road Traffic and Transport, Railway Traffic and Transport, Water Traffic and Transport, Air Traffic and Transport, Postal Traffic, Information and Communication Traffic, Urban Traffic and Transport
Course: Information and Communication Traffic
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra inženjer/inženjerka prometa (magistar/magistra inženjer/inženjerka prometa)
Type of resourceText
File originBorn digital
Access conditionsOpen access
Terms of useLicence In copyright icon
RepositoryFaculty of Transport and Traffic Sciences
Created on2017-12-08 13:37:19

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