JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA

Mašić, Karmela

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professional thesis

JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA

Zagreb: University of Zagreb, The Faculty of Political Science, 2021. urn:nbn:hr:114:530958

Mašić, Karmela

University of Zagreb
The Faculty of Political Science

Cite this document

APA 6th Edition

Mašić, K. (2021). JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA (Professional thesis). Zagreb: University of Zagreb, The Faculty of Political Science. Retrieved from https://urn.nsk.hr/urn:nbn:hr:114:530958

MLA 8th Edition

Mašić, Karmela. "JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA." Professional thesis, University of Zagreb, The Faculty of Political Science, 2021. https://urn.nsk.hr/urn:nbn:hr:114:530958

Chicago 17th Edition

Harvard

Mašić, K. (2021). 'JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA', Professional thesis, University of Zagreb, The Faculty of Political Science, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:114:530958

Vancouver

Mašić K. JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA [Professional thesis]. Zagreb: University of Zagreb, The Faculty of Political Science; 2021 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:114:530958

IEEE

K. Mašić, "JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA", Professional thesis, University of Zagreb, The Faculty of Political Science, Zagreb, 2021. Available at: https://urn.nsk.hr/urn:nbn:hr:114:530958

Cite this item: https://urn.nsk.hr/urn:nbn:hr:114:530958

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Metadata

Title	JAVNO KOMUNICIRANJE OD „NASTUPA NA TRGU“ DO DRUŠTVENIH MREŽA
Author	Karmela Mašić
Mentor	Smiljana Leinert-Novosel (mentor)
Granter	University of Zagreb The Faculty of Political Science Zagreb
Defense date and country	2021-11-16, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Political Science
Abstract	Cilj rada je kroz prikaz temeljnih pojmova govorništva nekad i sada, prikazati koliko se poimanje javnog komuniciranja promijenilo. Odnosno, da se mjesto javnog okupljanja promijenilo, s trgova se preselilo na društveno mreže. To je dovelo do toga da u 21. stoljeću nije više potrebno imati X-faktor zbog kojeg pojedinac stekne istomišljenike s kojima dijeli uvjerenja, nego se djelovanje svodi na izgradnju imidža putem online komunikacije. Više nego ikada potrebno je prilagođavati se trendovima koji se mijenjaju iz dana u dan, a s obzirom na brzi razvoj tehnologije, učenje nikada ne prestaje. U svrhu dokazivanja postavljene hipoteze korištene su kvalitativne metode analize sadržaja i anketni upitnik koji je doveo do tri nalaza: percepcija govorništva se s vremenom promijenila, mjesta okupljanja i javni nastupi preselili su se s trgova na društvene mreže i influenceri su moderni govornici današnjice koji imaju utjecaj na mase.
Abstract (english)	The aim of the paper is to show the change of public communication and the place of public gathering that moved from the squares to social networks. This has led to the fact that in the 21st century it is no longer necessary to have the X-factor for which an individual acquires like-minded people with whom he shares beliefs, but the action comes down to building an image through online communication. More than ever, it is necessary to adapt to trends that are changing very fast and given the rapid development of technology, learning never stops. In order to prove the hypothesis, qualitative methods of content analysis and a questionnaire were used, which led to three findings: the perception of oratory has changed over time, gathering places and public appearances have moved from squares to social networks and influencers are the modern speakers of today who have an impact on the masses.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:114:530958
Study programme	Title: Public Relations Study programme type: university Study level: postgraduate specialist Academic / professional title: sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću (sveučilišni/a specijalist/ specijalistica iz odnosa s javnošću)
Type of resource	Text
File origin	Born digital
Access conditions	Closed access
Terms of use
Repository	FPSZG repository
Created on	2022-02-10 15:35:35

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