The paper deals with the impact of the COVID-19 pandemic on the performing arts in Croatia. At the very beginning of the paper, in addition to the definition of performing arts, where the emphasis is on theaters, the theoretical concepts of performing arts during the crisis are described in more detail. The most common promotional tools are also listed, where social networks are known as valid. A key part of the paper is the research conducted according to the interview method. Eight theaters across Croatia were analyzed, and based on the answers provided by those responsible for working in the public relations or marketing department, a critical review was given and the research hypotheses were further confirmed or refuted. The main conclusions of the research are that the coronavirus pandemic had a huge impact on the business and the performing arts program in Croatia. Theaters had to adapt their business and introduce innovations such as the transition to online theater content. Social networks have proven to be crucial in communicating with audiences. Culture is still not given as much importance as other activities in Croatia. The number of visitors to the theater fell after the first epidemiological measures were relaxed. The functioning of theater in pandemic times and raising awareness of attitudes towards culture are the main contributions of this paper.