Međunarodni marketing i međuindustrijski rast

Franjković, Bruno

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undergraduate thesis

Međunarodni marketing i međuindustrijski rast

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. urn:nbn:hr:191:471990

Franjković, Bruno

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Franjković, B. (2019). Međunarodni marketing i međuindustrijski rast (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:471990

MLA 8th Edition

Franjković, Bruno. "Međunarodni marketing i međuindustrijski rast." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:471990

Chicago 17th Edition

Franjković, Bruno. "Međunarodni marketing i međuindustrijski rast." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:471990

Harvard

Franjković, B. (2019). 'Međunarodni marketing i međuindustrijski rast', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:471990

Vancouver

Franjković B. Međunarodni marketing i međuindustrijski rast [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:471990

IEEE

B. Franjković, "Međunarodni marketing i međuindustrijski rast", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:471990

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:471990

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Metadata

Title	Međunarodni marketing i međuindustrijski rast
Title (english)	International Marketing and Cross Industry Growth
Author	Bruno Franjković
Mentor	Lidija Bagarić (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2019-07-23, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Tema ovog završnog rada je međunarodni marketing i međuindustrijski rast. Rad je koncipiran u 4 poglavlja. Marketing se može podijeliti na domaći, međunarodni i globalni, a ovaj rad se bavi međunarodnim marketingom i međuindustrijskim rastom. U radu je definiran pojam međunarodnog marketinga, razlike između nacionalnog i međunarodnog marketinga, te proces i koncepcija međunarodnog marketinga. Također je u radu opisano značenje međunarodnog okruženja za marketinšku komunikaciju, specifičnosti promocije u međunarodnom marketingu te su objašnjeni čimbenici koji utječu na međunarodnu promociju. U zadnjem poglavlju je definiran koncept marketinškog miksa i objašnjeni su svi elementi koji čine marketing miks. Na samom kraju je objašnjen model međuindustrijskog rasta te primjeri njegove primjene.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:471990
Study programme	Title: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management Course: Hospitality Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2020-03-18 13:05:00

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