Percepcija imidža otočnih turističkih destinacija Jadrana

Prižmić, Ivana

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master's thesis

Percepcija imidža otočnih turističkih destinacija Jadrana

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:631774

Prižmić, Ivana

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Prižmić, I. (2020). Percepcija imidža otočnih turističkih destinacija Jadrana (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:631774

MLA 8th Edition

Prižmić, Ivana. "Percepcija imidža otočnih turističkih destinacija Jadrana." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:631774

Chicago 17th Edition

Harvard

Prižmić, I. (2020). 'Percepcija imidža otočnih turističkih destinacija Jadrana', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:631774

Vancouver

Prižmić I. Percepcija imidža otočnih turističkih destinacija Jadrana [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:631774

IEEE

I. Prižmić, "Percepcija imidža otočnih turističkih destinacija Jadrana", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:631774

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Metadata

Title	Percepcija imidža otočnih turističkih destinacija Jadrana
Title (english)	Adriatic island destinations image perception
Author	Ivana Prižmić
Mentor	Lorena Bašan (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2020-09-22, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Destinacije jadranskih otoka čine velik dio ukupne hrvatske turističke ponude, posebice u ljetnim mjesecima kada je najpopularniji kupališni turizam, te su kao takve uzete kao predmet istraživanja ovog diplomskog rada. Ovim se diplomskim radom željelo ispitati koji su to motivi zbog kojih turisti dolaze u jadranske otočne destinacije, uvidjeti u kolikoj su mjeri isti važni za turiste, te smatraju li oni da su performanse atributa turističkih destinacija dobre ili ih je potrebno unaprjeđivati. U okviru ovog diplomskog rada provedeno je empirijsko istraživanje kojim se ispitivala percepcija imidža jadranskih otočnih destinacija, a sve kako bi se u budućnosti mogle unaprijediti online promotivne aktivnosti branda hrvatskih otoka. Empirijsko se istraživanje provelo putem online anketnog upitnika za hrvatske turiste u kojem su oni ocjenjivali tvrdnje koje se odnose na lojalnost, kvalitetu i ukupno zadovoljstvo brandom hrvatskih otoka, ali i osjećaje koje otočne destinacije bude u njima ovisno je li putuju zbog motiva boravka u prirodi, kulturne baštine ili aktivnog odomora.
Abstract (english)	The Adriatic islands' destinations make up a large part of the total Croatian tourist offer, especially in the summer months, when bathing tourism is the most popular. As such, they are taken as the subject of research in this thesis. This thesis aims to examine the motives for tourists to come to Adriatic island destinations, see to what extent they are important for tourists, and whether they believe that the performance of attributes of tourist destinations is good or needs to be improved. As part of this thesis, an empirical study was conducted to examine the perception of Adriatic island destinations' perception to improve the brand of Croatian islands' online promotional activities in the future. The empirical research was conducted through an online survey questionnaire. The sample includes Croatian tourists. They evaluated claims related to loyalty, quality, overall satisfaction, and the feelings that island destinations evoke in them depending on whether they travel due to nature, cultural heritage, or active recreation.
Keywords
Keywords (english)
Language	croatian
URN:NBN	urn:nbn:hr:191:631774
Study programme	Title: Management in tourism Study programme type: university Study level: graduate Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2021-02-12 11:34:31

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