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undergraduate thesis
Učinci globalnih hotelskih brendova
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:309899
Radulović, Maja
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Radulović, M. (2020). Učinci globalnih hotelskih brendova (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:309899

Radulović, Maja. "Učinci globalnih hotelskih brendova." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:309899

Radulović, Maja. "Učinci globalnih hotelskih brendova." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:309899

Radulović, M. (2020). 'Učinci globalnih hotelskih brendova', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 18 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:309899

Radulović M. Učinci globalnih hotelskih brendova [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 18] Available at: https://urn.nsk.hr/urn:nbn:hr:191:309899

M. Radulović, "Učinci globalnih hotelskih brendova", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:309899

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Metadata
TitleUčinci globalnih hotelskih brendova
Title (english)The effects of global hotel brands
AuthorMaja Radulović
MentorMaja Nikšić Radić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Globalizacija se može opisati kao kretanje dobara, ideja, vrijednosti i ljudi širom svijeta. Pojačana globalizacija utječe na svaku industriju u svijetu, te se neki njeni glavni čimbenici smatraju ključnim u pokretanju tržišne perspektive, što uključuje i želju za ulaganjem u međunarodno tržište. Globalizacija, njeni trendovi kao i strategije imaju snažano izražen utjecaj na međunarodno hotelijerstvo i proces internacionalizacije kroz koji oni prolaze, te pojavu glamuroznih međunarodnih brendova. Poznato je da hotelski brendovi imaju puno veći značaj od samog vizualnog identiteta. Oni predstavljaju izgrađen sustav vrijednosti koji se ogleda u vjernim gostima, međunarodnoj prepoznatljivosti kao i garantiranoj kvaliteti standardne usluge. Ulaganje u brendirane hotele nosi globalnu prepoznatljivost, lojalnost gostiju, razvijen sustav prodaje i marketinga. Nude investitoru lakše financiranje uz brend, ali i cjenovnu premiju u odnosu na nebrendirane hotele. Hoteli koji posluju pod brendom imaju veću mogućnost zauzeća soba, te različite pogodnosti za gospodarstvo, kao što su zapošljavanje itd.
Abstract (english)
Globalization can be described as the movement of goods, ideas, values and people around the world. Increased globalization affects every industry in the world, and some of its main factorsare considered crucial in lauching a market perspective, which includes the desire to invest int he international market. Globalization, its trends and strategies have strong influence on the international hotel industry and the process of internationalization they are going through, and the emergence of glamorous international brands. Hotel brands are known to be much more important than the visual identity itself. They represent a built value system that is reflected in loyal guests, international recognination and guaranteed quality of standard service. Investing in brands hotels brings standard service. Investing in branded hotels brings global recognition, guest loyalty, and developed sales and marketing system. They offer the investor easier financing with brand, but also a price premium compared to non-branded hotels. Hotels that operate under the brands have greater possibility of occupying rooms, and various benefits for the economy, such as employment
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:309899
Study programmeTitle: Business Economics in Tourism and Hospitality; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management,, Event and Leisure Management, OPATIJA
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Tourism and Hospitality Management
Created on2021-03-31 10:50:02

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