Marketing kulturnoga turizma na primjeru grada Osijeka

Marić, Diana

prikaz prve stranice dokumenta Marketing kulturnoga turizma na primjeru grada Osijeka

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undergraduate thesis

Marketing kulturnoga turizma na primjeru grada Osijeka

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. urn:nbn:hr:191:546798

Marić, Diana

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Marić, D. (2016). Marketing kulturnoga turizma na primjeru grada Osijeka (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:546798

MLA 8th Edition

Marić, Diana. "Marketing kulturnoga turizma na primjeru grada Osijeka." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:546798

Chicago 17th Edition

Harvard

Marić, D. (2016). 'Marketing kulturnoga turizma na primjeru grada Osijeka', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:546798

Vancouver

Marić D. Marketing kulturnoga turizma na primjeru grada Osijeka [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:546798

IEEE

D. Marić, "Marketing kulturnoga turizma na primjeru grada Osijeka", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:546798

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:546798

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Metadata

Title	Marketing kulturnoga turizma na primjeru grada Osijeka
Title (english)	Cultural Tourism Marketing on the Example of the City of Osijek
Author	Diana Marić
Mentor	Lidija Bagarić (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2016-09-07, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Marketing u području turizma predstavlja kompleksan proces koji pomoću svojih aktivnosti pridonosi razvoju cjelokupne destinacije, te se tako i primjena marketinga u području kulturnog turizma, pomoću instrumentarija marketing miksa, razvija u svrhu podizanja svijesti o kulturi, a čije aktivnosti provode turistički subjekti i ustanove kulture. Predmet rada predstavlja provođenje navedenih aktivnosti instrumentarija marketing miksa u sklopu marketinga kulturnog turizma na primjeru grada Osijeka, gdje je cilj i svrha rada prikazati na koji način djeluje marketing te koje se aktivnosti koriste za njegovo provođenje, te kako grad Osijek razvija kulturni turizam korištenjem istih. Temeljem istraživanja doneseni su zaključci o prednostima i preduvjetima za razvoj grada kao centra kulture na tom području, uz poboljšanje i nadogradnju provedbe marketinške strategije.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:546798
Study programme	Title: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management Course: Tourism Management Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2016-11-07 17:34:07

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