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undergraduate thesis
Upravljanje odnosima s klijentima u hotelijerstvu
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. urn:nbn:hr:191:161257
Mlakar, Nataša
University of Rijeka
Faculty of Tourism and Hospitality Management

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Mlakar, N. (2016). Upravljanje odnosima s klijentima u hotelijerstvu (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:161257

Mlakar, Nataša. "Upravljanje odnosima s klijentima u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:161257

Mlakar, Nataša. "Upravljanje odnosima s klijentima u hotelijerstvu." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2016. https://urn.nsk.hr/urn:nbn:hr:191:161257

Mlakar, N. (2016). 'Upravljanje odnosima s klijentima u hotelijerstvu', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 25 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:161257

Mlakar N. Upravljanje odnosima s klijentima u hotelijerstvu [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2016 [cited 2024 April 25] Available at: https://urn.nsk.hr/urn:nbn:hr:191:161257

N. Mlakar, "Upravljanje odnosima s klijentima u hotelijerstvu", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2016. Available at: https://urn.nsk.hr/urn:nbn:hr:191:161257

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Metadata
TitleUpravljanje odnosima s klijentima u hotelijerstvu
Title (english)Customer Relationship Management in Hospitality
AuthorNataša Mlakar
MentorLidija Bagarić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2016-09-07, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
U ovome će se radu obuhvatiti tematika Customer Relationship Managementa (CRM), odnosno upravljanja odnosima s klijentima, ali i gostima u hotelijerstvu. Rad obuhvaća temu preferencija potrošača i objašnjava njihovu važnost u formiranju pojedinih hotelskih usluga. Kroz naglašavanje važnosti preferencija i individualizirane usluge dolazi se do CRM strategije koja se u fuziji sa marketinškom strategijom ističe kao jedinstvena u odnosima sa klijentima i gostima. Rad ukazuje na nužnost implementacije CRM sustava u hotelsko poslovanje zbog njegovih ekonomskih efekata i važnosti istoga u poslovnoj strategiji hotela te objašnjava kako i na koji način te kojim kanalima se posreduje s klijentima kako bi se uspjelo doći do adekvatnih informacija koje su u najboljem slučaju apsolutno iskoristive menadžerima hotela. Naglašava se povezanost marketinga i CRM-a i njihova međuovisnost i interakcija.
Keywords
Languagecroatian
URN:NBNurn:nbn:hr:191:161257
Study programmeTitle: Business Economics in Tourism and Hospitalit; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management,, International Tourism and Hospitality Managemen, Event and Leisure Management
Course: Tourism Management
Study programme type: university
Study level: undergraduate
Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Tourism and Hospitality Management
Created on2016-11-08 08:50:57

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