Uloga novih medija u odnosima s javnošću

Komes, Maja

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undergraduate thesis

Uloga novih medija u odnosima s javnošću

Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. urn:nbn:hr:191:447427

Komes, Maja

University of Rijeka
Faculty of Tourism and Hospitality Management

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APA 6th Edition

Komes, M. (2018). Uloga novih medija u odnosima s javnošću (Undergraduate thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:447427

MLA 8th Edition

Komes, Maja. "Uloga novih medija u odnosima s javnošću." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:447427

Chicago 17th Edition

Komes, Maja. "Uloga novih medija u odnosima s javnošću." Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2018. https://urn.nsk.hr/urn:nbn:hr:191:447427

Harvard

Komes, M. (2018). 'Uloga novih medija u odnosima s javnošću', Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 23 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:447427

Vancouver

Komes M. Uloga novih medija u odnosima s javnošću [Undergraduate thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2018 [cited 2024 April 23] Available at: https://urn.nsk.hr/urn:nbn:hr:191:447427

IEEE

M. Komes, "Uloga novih medija u odnosima s javnošću", Undergraduate thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2018. Available at: https://urn.nsk.hr/urn:nbn:hr:191:447427

Cite this item: https://urn.nsk.hr/urn:nbn:hr:191:447427

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Metadata

Title	Uloga novih medija u odnosima s javnošću
Title (english)	The Role of New Media in Regards to Public Relations
Author	Maja Komes
Mentor	Ines Milohnić (mentor)
Granter	University of Rijeka Faculty of Tourism and Hospitality Management Opatija
Defense date and country	2018-09-05, Croatia
Scientific / art field, discipline and subdiscipline	SOCIAL SCIENCES Economics
Abstract	Nove tehnologije bez dvojbe su na svjetskoj razini djelovale na odnose s javnošću. Tehnološki napredak omogućio je stvaranje novog i konkurentnog tržišta na kojima jednako djeluju velika i mala poduzeća, javne i civilne organizacije i drugi dionici. Težište više nije na masovnoj proizvodnji već na personaliziranoj distribuciji i proizvodnji u skladu s koncepcijom marketinga i novih odnosa s javnošću. Tako se pod nove medije ubrajaju sve vrste komunikacije koje sadrže neku tehnološku inovaciju i koja omogućava brzi protok informacija od pošiljatelja do primatelja. U ovom radu, analizirana je uloga suvremenih medija u odnosima s javnošću, s posebnim osvrtom na internet platforme i društvene mreže. Naime, upravo su online mediji postali konkurencija tradicionalnim medijima poput tiska, radija i televizora. Suvremeni mediji imaju značajnu ulogu u odnosima s javnošću u hotelijerstvu, što potvrđuju rezultati istraživanja ovoga rada.
Keywords
Language	croatian
URN:NBN	urn:nbn:hr:191:447427
Study programme	Title: Business Administration in Tourism and Hospitality Management; moduls: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management; specializations in: Entrepreneurship in Tourism and Hospitality, Tourism Management, Hospitality Management, International Tourism and Hospitality Management, Event and Leisure Management Course: Entrepreneurship in Tourism and Hospitality Study programme type: university Study level: undergraduate Academic / professional title: sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije (sveučilišni/a prvostupnik/prvostupnica (baccalaureus/baccalaurea) ekonomije)
Type of resource	Text
File origin	Born digital
Access conditions	Access restricted to students and staff of home institution
Terms of use
Repository	Repository of Faculty of Tourism and Hospitality Management
Created on	2019-03-11 13:59:12

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