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master's thesis
Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. urn:nbn:hr:191:509706
Hess, Antonia
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Hess, A. (2019). Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:509706

Hess, Antonia. "Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:509706

Hess, Antonia. "Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2019. https://urn.nsk.hr/urn:nbn:hr:191:509706

Hess, A. (2019). 'Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 20 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:509706

Hess A. Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2019 [cited 2024 April 20] Available at: https://urn.nsk.hr/urn:nbn:hr:191:509706

A. Hess, "Potencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2019. Available at: https://urn.nsk.hr/urn:nbn:hr:191:509706

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Metadata
TitlePotencijalne strategije privlačenja sportsko - rekreativnih turista na primjeru poduzeća Decathlon
Title (english)Potential Strategies of Attracting Sport - Recreational Tourists on the Example of the Decathlon Enterprise
AuthorAntonia Hess
MentorMarko Perić (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2019-07-18, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Organization and Management
Abstract
Ovaj rad usmjeren je na identifikaciju i analizu ponašanja sportsko-rekreativnog turista u svrhu stvaranja potencijalnih strategija privlačenja istih na primjeru poduzeća Decathlon d.o.o. Glavna djelatnost poduzeća je kupnja i prodaja sportske robe i opreme. Zadaća svakog poduzeća jest pratiti trendove na tržištu, a kroz ovaj rad pokušati će se identificirati želje sportsko-rekreativnog turista, te na taj način predložiti primjere kojima bi poduzeće trebalo težiti kako bi zadovoljilo želje tog određenog segmenta tržišta. U doba sve veće globalizacije i urbanizacije, nerijetka je pojava da turist želi provesti aktivan odmor, a sportsko-rekreativni turist je relativno novi pojam koji prati tu pojavu. Svrha rada jest objasniti pojam sportskorekreativnog turista i približiti ga čitatelju. Također, svrha rada jest i predlaganje potencijalnih strategija koje bi privukle istog.
Abstract (english)
This paper is focused on identification and analysis of sport-recreational tourists behavior in purpose to create potential strategies of attracting them on the example of the Decathlon d.o.o. enterprise. The main activity of the enterprise is purchase and retail of sportswear and sport equipment. Every company task is to keep track with trends on market and through this paper we are going to identify wishes of sport-recreational tourist. Based on them we are going to write up examples in which way this company should go to fulfill wishes of this certain market. In time of globalization and urbanization it is not uncommon to notice that tourist want to spend active holiday and sport-recreational tourist is a new term which follows that phenomenon. Purpose of this paper is to explain term sport-recreational tourist and to bring it closer to a reader. As well, purpose of this paper is to propound potential strategies for attracting sport-recreational tourist
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:509706
Study programmeTitle: Sustainable tourism development
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Tourism and Hospitality Management
Created on2020-03-31 15:44:55

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