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master's thesis
Uloga događaja u kreiranju brenda i imidža turističke destinacije
Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. urn:nbn:hr:191:110751
Dedić, Pacp
University of Rijeka
Faculty of Tourism and Hospitality Management

Cite this document

Dedić, P. (2020). Uloga događaja u kreiranju brenda i imidža turističke destinacije (Master's thesis). Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management. Retrieved from https://urn.nsk.hr/urn:nbn:hr:191:110751

Dedić, Pacp. "Uloga događaja u kreiranju brenda i imidža turističke destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:110751

Dedić, Pacp. "Uloga događaja u kreiranju brenda i imidža turističke destinacije." Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, 2020. https://urn.nsk.hr/urn:nbn:hr:191:110751

Dedić, P. (2020). 'Uloga događaja u kreiranju brenda i imidža turističke destinacije', Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, accessed 19 April 2024, https://urn.nsk.hr/urn:nbn:hr:191:110751

Dedić P. Uloga događaja u kreiranju brenda i imidža turističke destinacije [Master's thesis]. Opatija: University of Rijeka, Faculty of Tourism and Hospitality Management; 2020 [cited 2024 April 19] Available at: https://urn.nsk.hr/urn:nbn:hr:191:110751

P. Dedić, "Uloga događaja u kreiranju brenda i imidža turističke destinacije", Master's thesis, University of Rijeka, Faculty of Tourism and Hospitality Management, Opatija, 2020. Available at: https://urn.nsk.hr/urn:nbn:hr:191:110751

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Metadata
TitleUloga događaja u kreiranju brenda i imidža turističke destinacije
Title (english)The role of events in creating the brand and image of a tourist destination
AuthorPacp Dedić
MentorLorena Bašan (mentor)
GranterUniversity of Rijeka
Faculty of Tourism and Hospitality Management
Opatija
Defense date and country2020-09-22, Croatia
Scientific / art field,
discipline and subdiscipline		SOCIAL SCIENCES
Economics
Abstract
Uloga događaja u suvremenim poimanjima turizma, donosi jedan novi spektar mogućnosti razvijanja destinacije tokom cijele godine. Konkurentnost na tržištu ne umanjuje potražnju za određenom destinacijom koja je brendirana. Problem istraživanja proizlazi iz promatranja destinacije kao mjesta u kojem se održava jednom godišnje popularni Advent te je potrebno istražiti njegov doprinos imidžu i brendu destinacije. Stoga je svrha ovog istraživanja ispitati ulogu Adventa u kreiranju brenda i imidža grada Zagreba kao turističke destinacije. Metodologija koja je korištena pri istraživanju je metoda ispitivanja. Rezultati istraživanja ukazuju na diferenciranost ponude i zadovoljstvo Adventom na strani ponude i potražnje. Advent se pokazao značajnim motivom posjeta Zagrebu te je utvrđen njegov značaj u brendiranju Zagreba kao turističke destinacije. Marketing destinacije je uistinu učinio da Advent pridonosi dobre rezultate, omogućuje sinergiju između lokalnog stanovništva i posjetitelja te poboljšava imidž grada i svakako pozicionira destinaciju kao poželjnu i omiljenu.Advent je svakako ključan faktor u promatranju destinacije i odnosa između ponuđača i turista te posjetitelja.
Abstract (english)
The role of events in modern notions of tourism, brings a new spectrum of opportunities for destination development throughout the year. Competitiveness in the market does not diminish the demand for a particular destination that is branded. The problem of the research arises from the observation of the destination as a place where the popular Advent is held once a year, and it is necessary to investigate its contribution to the image and brand of the destination. Therefore, the purpose of this research is to examine the role of Advent in creating the brand and image of the city of Zagreb as a tourist destination. The methodology used in the research is the survey method. The results of the research indicate the differentiation of supply and satisfaction with Advent on the supply and demand side. Advent proved to be a significant motive for visiting Zagreb and its importance in branding Zagreb as a tourist destination was established. Destination marketing has really made Advent contribute to good results, enables synergy between locals and visitors and improves the city's image and certainly positions the destination as desirable and favorite. Advent is certainly a key factor in observing the destination and the relationship between providers and tourists and visitors.
Keywords
Keywords (english)
Languagecroatian
URN:NBNurn:nbn:hr:191:110751
Study programmeTitle: Management in tourism
Study programme type: university
Study level: graduate
Academic / professional title: magistar/magistra ekonomije (magistar/magistra ekonomije)
Type of resourceText
File originBorn digital
Access conditionsAccess restricted to students and staff of home institution
Terms of useLicence In copyright icon
RepositoryRepository of Faculty of Tourism and Hospitality Management
Created on2021-02-11 10:58:35

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